Ybrant Digital’s collaborative acquisitions

Ybrant Digital always focus on growth, both organic and inorganic. Company’s growth has been enormous in the last five years and its inorganic growth has also important role to play in this. Ybrant digital’s business expansion through acquisitions and mergers had gone extremely good and strategic than any other company with 90% success rate. Following are the key acquisitions Ybrant underwent in the recent years.

- Ybrant acquired Lycos for US$ 36 million in 2010, which is now its wholly-owned subsidiary.Lycos is the leading search-based Internet media and broadband content provider. It averages 12-15 monthly unique visitors a month in the US and is a top-25 Internet destination, reaching 60 million unique visitors globally.

- Ordian is Ybrant’s international ad network brand, conducting local sales and site-specific representation in Europe, North America, Latin America, Israel, Argentina, Germany, India and the UK. It is accredited by the Internet Advertising Sales House (IASH) and enables premium websites to monetize their international traffic in more than 40 countries.

- Ad Dynamix is an interactive ad network offering customized campaigns and conducts advertisement deliveries for the US market and specializes in performance-based advertising.

- MediosOne has an online ad network in South America, Europe and India and assists advertisers, publishers and agencies with graphical and contextual banners. It aids in demographic targeting and reaching out to users native languages.

- Dream ad is a leading ad network company specialized in Internet media and possesses an exclusive sales house for Microsoft advertising in Latin America.

- Max Interactive specializes in banner based web advertising and mobile. This strategic acquisition has helped Ybrant enter the attractive AsiaPacific market.

 

Food Bill quandary in Indian Parliament

The government which introduced amendments to the landmark Food Security Bill in the Lok Sabha could not get it passed as opposition stalled proceedings in the House over killing of Sarabjit Singh in Pakistan and other issues.Food Minister K V Thomas moved amendments to the National Food Security Bill, which was originally introduced in Parliament in December 2011, but no discussion on it could take place as the Opposition-led by BJP persisted with protest over Sarabjit Singh’s death.The cause was also not helped as other members raised issued like Chinese incursion and coalgate scam, forcing adjournment of the House for the day without passage of the measure.Major changes in this bill include doing away with priority and general classifications of beneficiaries and providing uniform allocation of 5 kg food grains (per person) at fixed rate of of Rs 3 (rice), Rs 2 (wheat) and Rs 1 (coarse grains) per kg to 67 per cent of the country’s population. Protection to 2.43 crore poorest of poor families under the Antodaya Anna Yojana (AAY) to supply of 35 kg food grains per month per family would continue.That apart, nutritional support to pregnant women without limitation are among other changes proposed in the Bill. At the proposed coverage of entitlement, total estimated annual foodgrains requirement is 61.23 million tonnes and is likely to cost the exchequer Rs 1,24,724 crore.

 

Ybrant Digital’s campaign analysis

Ybrant Digital’s technological up-gradations and utilization has no boundaries. Following are the few points which explains ybrant’s technological edge over the other digital marketing companies…..

- Ybrant’s campaign analysis optimizes customer response rates and targets the right customer

mix to achieve desired target goals.

-Ybrant Digital uses proprietary technology and data analysis capabilities to track, store and

measure website data used for improving campaign performance.

- Ybrant’s ad serving system enables it to provide campaign data to clients through comprehensive

online performance reports, which helps them in evaluating campaign effectiveness across multiple dimensions

.- Ybrant Digital’s ability to conduct ongoing advertising campaigns helps in simultaneous data collection and

storage in its data warehouse. This data is analysed to structure it for targeted advertising campaigns to

enable clients to reach the desired results.

 

Digital Advertising accrues, Briton tops.

Advertising spending on the internet jumped 12.5 percent in Britain last year, defying a flagging economy as companies battled to reach consumers spending more time on smartphones and tablet computers.The Internet Advertising Bureau (IAB) announced through a study conducted by PwC showed spending on online advertising reached 5.42 billion pounds in 2012.The study, which used data from companies that had provided information the previous year, said internet ad spending rose 607 million pounds on 2011, with some 323 million pounds due to an increase in mobile advertising.Britain has led the way in moving advertising from traditional areas like newspapers and radio to the internet. A high take up of broadband and the rise of smartphones and tablet computers which allow users to access the internet on the go have helped the shift.

With around two-thirds of Britons owning a smartphone as of December 2012, mobile advertising now accounts for almost 10 percent of all digital ad spending, compared with about 1 percent in 2009.Video advertising grew 46 percent to 160 million pounds, accounting for 12 percent of online and mobile display in 2012.Demand for mobile ads is likely to increase after auctions for next-generation 4G airwaves earlier this year, which are set to deliver speeds more than five times faster than 3G services. These services will make downloading high-resolution video easier and enable better multi-tasking on the latest smartphones and tablets.The consumer goods sector overtook the finance sector as the biggest spender on digital display advertising – accounting for almost 16 percent of display ad spend in 2012.

 

Ybrant Digital’s technological platforms & advantages

Ybrant Digital provides technology solutions to execute global advertisement campaigns by email marketing platforms, ad serving technology requirements, web analytics for publishers and marketer interfaces. Ybrant Digital deploys a mix of open source and commercially-available software, using the following technology platforms:

 Ad management system (AMS): It is an innovative advertisement management technology that combines targeting capabilities with robust tracking, inventory management and reporting features to provide comprehensive solutions or advertisers and publishers.

Co-registration: Co-registration engine is a web-based lead generation software solution, which helps publishers in campaign management, tracking website traffic, revenue accounting and providing performance details on statistical reports.

VoloMP: It is a bulk email platform and the best solution for email marketers as the platform is capable of sending up to 20 million emails per day and can enhance the client’s financial performance.

Affiliate management: Affiliate management software can track high volumes of impressions, clicks and specified actions that could come from different publishing sources including websites, emails, search engines and newsletters.

Ybrant Digital’s campaign analysis optimizes customer response rates and targets the right customer mix to achieve desired target goals

 

BRICS bank!!!!!

In a major move aimed at reforming the global financial architecture, the BRICS finance ministers today agreed on the setting up of a development bank to fund infrastructure and development projects in the five-nation grouping of emerging powers.The agreement came after weeks of negotiations among the five emerging economies in a move aimed at changing the rules of governance in global governance, especially the Bretton Woods institutions like the World Bank and International Monetary Fund.Senior Indian negotiators have said that the BRICS bank initiative will be cleared at the level of the heads of government when the summit adopts the report of the finance ministers. Issues including capital, membership and governance still dog the BRICS bank over which a final document may get ready by next year. Still it may take years before it finally gets going.The BRICS bank can also borrow from other banks to pitch in with the much-needed capital. The BRICS bank will focus on funding infrastructure and development projects in the BRICS and other emerging economies and developing countries in a direct challenge to the way the World Bank and IMF do their business.However, Indian negotiators are also conscious of the fact that issues like capital, membership and governance are yet to be thrashed but before the summit can put a seal of approval on launching the BRICS bank.

 

Swiss govt’s progress on illicit wealth

Facing demands from India and other countries for banking details of persons with alleged black money in Switzerland, the European nation has proposed new rules for combating money laundering and mandating extra due diligence by banks before accepting clients’ money.Switzerland’s Federal Council, the country’s top-most policy making body, has proposed that these norms would be put through an extensive consultation process till June 15.

The proposals come within days of Switzerland promising deepening of dialogue with India on administrative assistance and exchange of information about suspected illicit wealth stashed by Indians in the Swiss banks.At the same time, Switzerland’s finance ministry has also made it clear that it would not entertain any banking information requests that are based on stolen or illegally obtained account details, while it has also refused to consider any fishing expedition for Swiss bank details.In its latest proposals, the Federal Council said it has adopted two consultation drafts - one for implementation of the revised international recommendations on combating money-laundering and terrorist-financing, and the second for putting in place and extended due diligence requirements should prevent untaxed assets from being accepted by financial intermediaries in Switzerland.India is probing alleged stashing of untaxed funds in certain Swiss banks. The country has not got details of such funds directly from Switzerland and it is said that these details found their way to India after certain account details were stolen electronically by a third party.

 

Ybrant Digital’s Outlook on Revenue generating strategies

The digital advertising industry is poised for growth with almost 20 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant Digital intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:

Increase market share in the already established markets of the US and Europe through the organic and inorganic routes, and to leverage globally integrated model.

Acquire a stake in the Israel-based Web 3.0, which provides mobile marketing, performance based marketing and smartphone development solutions. This will help Ybrant expand geographically and acquire a strong advertising sales force.

Ybrant Digital also introduce a unique technology offering the best solutions for advertisers to access brand-safe and quality inventory as well as publishers to enjoy a constant feed of quality advertising to monetize their social network inventory.

Ybrant’s merge with LGS Global to create a global digital marketing powerhouse offering comprehensive digital marketing services for businesses, publishers and agencies across best in-class platforms.

Expansion of geographic presence to Eastern Europe, China, Africa and South Korea, developing a local merchant database through local search.

Ybrant aims at establishing relations with traditional advertising and media service providers through superior and comprehensive offerings.

Ybrant digital also planning to leverage sales network through the acquisition of an under monetized media.

The digital advertising industry is poised for growth with 20-30 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:t Increase our market share in the already established markets of the US and Europe through the organic and inorganic routes, and leveraging our globally integrated model.t Acquire a stake in the Israel-based Web 3.0 (exclusive representative of Yahoo! Israel), which provides mobile marketing, performancebased marketing and smartphone development solutions. This will help Ybrant expand geographically and

 

Ybrant Digital’s Operational Highlights 2010-11

Ybrant Digital capitalized on this digital marketing industry reality through the following performance: 

- Registered a 26.35% growth in revenues from `354.1 crore to 447.4 crore and 16% growth in net profit from `84.7 crore to 98.3 crore.

-Released Facebook Quality Control Center (QCC), a new technology solution to comply with Facebook’s advertising regulations, designed to enhance user experience and ensure that only the most relevant and acceptable advertisements are displayed.

-Selected by Facebook as its official marketing application programming interface (API) partner, which will enable the Ybrant digital’s technology platform to integrate into the Facebook Ads system and provide marketers with new solutions.

-Emerged as an exclusive representative for Viacom in Argentina and Chile strengths in display, social media and mobile to offer  seamless cross platform solutions.

 -Ybrant’s brand-safe solutions, prevent advertisements from appearing on non-legitimate sites in real-time.

 -Launched the first mobile advertising campaign using the new Mobile Ad server.

 -Ybrant Digital also launched Lycos Games in the UK and Australia.

 

IIM’s among top B-Schools ever

Despite hundreds of B-schools opening doors across India, the premier Indian Institutes of Managements or IIMs continue to be the most coveted. In an environment where many lesser known private B-schools are facing closure and even new IIMs are struggling to attract faculty and build infrastructure, the top 20 B-schools are reinforcing their position in the popularity charts. Down the years, IIMs have been the top pick for almost all aspiring B-school candidate.

And now, in the latest study, the MBA rankings list compiled by C-fore research, for the academic year 2012, the Indian Institute of Managements or IIMs lead the race, with the top 10 spots going to IIM-Ahmedabad, followed by IIM-Bangalore, IIM-Calcutta, IIM-Lucknow, XLRI Jamshedpur, IIM-Kozikhode.IMI New Delhi, IMT Ghaziabad, SP Jain Mumbai and FMS Delhi. This year’s surprise has been IMI, delhi which moved up to the 7th place from 15th last year, because of its strong faculty base.While IIM-A is the top choice for Finance and Marketing, IIM-C is most popular for IT and Operations and for those looking to pursue HR, XLRI is a firm favourite. While, IIM-B emerged number 1 in terms of publication in international journals, revenue form management programmes and affiliations to foreign B-schools, IIM-A takes the top spot in terms of revenue from consultancy and incubating startups.In terms of intellectual capital, placements and employer satisfaction, too…there’s no beating IIM-A. However, IIM-bangalore is the strongest in its infrastructure among all schools.Salary structures are also seeing a distinct change…with the gap between averages salaries being paid to graduates from older and newer IIMs narrowing. In 2012, the average salary offered to an IIM-A graduate was 16.4 lakh per annum and the same for IIM-Ranchi was 13 lakhs. But the seven newer IIMs are fighting a tough battle with their older peers. The new and younger IIMs are finding it tough to attract faculty and build infrastructure and have also not found much favour with top companies such as Mckinsey and Boston Consulting who continue to make a beeline for the older IIMs during the placement season.