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Tag Archives: 2012

Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

ybrant-digiTo start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

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Challenges of BRICS

Goldman Sachs economist Jim O’Neill, who first coined the term BRIC — Brazil, Russia, India and China a decade ago — has forecast that the bloc of emerging economies will grow 6.1 per cent this year. He also said the growth of the block in 2013 will be 6.9 per cent.Expect all the BRIC countries will perform better in 2013 than 2012, although it might not be dramatically better than expectations.South Africa joined as the fifth member of the bloc at the end of 2010 and the acronym was renamed BRICS. Collectively, we are expecting the BRIC countries to grow by 6.9 per cent up from a probable 6.1 per cent in 2012. Forecasting (the global growth at) 3.6 per cent for 2013, and 4.1 per cent for 2014.

bricsBut O’Neill said the BRIC countries each face their own challenges in many ways.In Brazil, which has been the weakest of the four in 2012, they would hope to see some response from the considerable monetary and fiscal stimulus offered this year, adding that in Russia, shifting away from energy dependence remains the biggest challenge.For India, the challenge is making their democracy function better and implementing some of the policies they have stated, said the economist. O’Neill said the big challenge for China is to sustain the signs of a shift of growth drive to consumers, which looks encouraging.Markets should not exaggerate the importance of European and US problems driving the environment of the BRIC countries.They should be perfectly capable of driving their own growth rates.Indeed, even with these rates I forecast, by 2014, they might all become collectively bigger than the United State, so they are doing just fine, despite their challenges.

 

 

 
 

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