Ybrant Digital’s collaborative acquisitions

Ybrant Digital always focus on growth, both organic and inorganic. Company’s growth has been enormous in the last five years and its inorganic growth has also important role to play in this. Ybrant digital’s business expansion through acquisitions and mergers had gone extremely good and strategic than any other company with 90% success rate. Following are the key acquisitions Ybrant underwent in the recent years.

- Ybrant acquired Lycos for US$ 36 million in 2010, which is now its wholly-owned subsidiary.Lycos is the leading search-based Internet media and broadband content provider. It averages 12-15 monthly unique visitors a month in the US and is a top-25 Internet destination, reaching 60 million unique visitors globally.

- Ordian is Ybrant’s international ad network brand, conducting local sales and site-specific representation in Europe, North America, Latin America, Israel, Argentina, Germany, India and the UK. It is accredited by the Internet Advertising Sales House (IASH) and enables premium websites to monetize their international traffic in more than 40 countries.

- Ad Dynamix is an interactive ad network offering customized campaigns and conducts advertisement deliveries for the US market and specializes in performance-based advertising.

- MediosOne has an online ad network in South America, Europe and India and assists advertisers, publishers and agencies with graphical and contextual banners. It aids in demographic targeting and reaching out to users native languages.

- Dream ad is a leading ad network company specialized in Internet media and possesses an exclusive sales house for Microsoft advertising in Latin America.

- Max Interactive specializes in banner based web advertising and mobile. This strategic acquisition has helped Ybrant enter the attractive AsiaPacific market.

 

Ybrant Digital’s technological platforms & advantages

Ybrant Digital provides technology solutions to execute global advertisement campaigns by email marketing platforms, ad serving technology requirements, web analytics for publishers and marketer interfaces. Ybrant Digital deploys a mix of open source and commercially-available software, using the following technology platforms:

 Ad management system (AMS): It is an innovative advertisement management technology that combines targeting capabilities with robust tracking, inventory management and reporting features to provide comprehensive solutions or advertisers and publishers.

Co-registration: Co-registration engine is a web-based lead generation software solution, which helps publishers in campaign management, tracking website traffic, revenue accounting and providing performance details on statistical reports.

VoloMP: It is a bulk email platform and the best solution for email marketers as the platform is capable of sending up to 20 million emails per day and can enhance the client’s financial performance.

Affiliate management: Affiliate management software can track high volumes of impressions, clicks and specified actions that could come from different publishing sources including websites, emails, search engines and newsletters.

Ybrant Digital’s campaign analysis optimizes customer response rates and targets the right customer mix to achieve desired target goals

 

Ybrant Digital’s Revenue Models

Ybrant digital provides end-to-end digital marketing solutions to global businesses, agencies, advertisers and online publishers, by utilizing the power of the Internet. It buys media from publishers and sells them to the advertisers and agencies.
-It has affiliations with over 6,000 online publishers and over 140 agencies.
YBRANT’S REVENUE MODELS

CPM (Cost per thousand impressions):An impression is a single appearance of an advertisement on a web page.

Each time an advertisement loads onto a user’s screen, the ad server counts that loading as one impression. CPM is

used for measuring the worth and cost of a specific e-marketing campaign and it is usually applied with web banners,

text links, email and opt-in e-mail advertising.

CPC (Cost per click):

CPC

is used to direct traffic to websites, where advertisers pay publishers when the advertisements are clicked upon.

CPA (Cost per action):

In CPA, the advertiser pays for each specified action purchase, form submission and other things inked to the advertisement.

Thus, -Ybrant Digital enables advertisers to tackle the potential of the digital media by connecting them to target audiences, enhancing their brand visibility and maximizing their revenues.

 

Ybrant Digital’s Outlook on Revenue generating strategies

The digital advertising industry is poised for growth with almost 20 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant Digital intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:

Increase market share in the already established markets of the US and Europe through the organic and inorganic routes, and to leverage globally integrated model.

Acquire a stake in the Israel-based Web 3.0, which provides mobile marketing, performance based marketing and smartphone development solutions. This will help Ybrant expand geographically and acquire a strong advertising sales force.

Ybrant Digital also introduce a unique technology offering the best solutions for advertisers to access brand-safe and quality inventory as well as publishers to enjoy a constant feed of quality advertising to monetize their social network inventory.

Ybrant’s merge with LGS Global to create a global digital marketing powerhouse offering comprehensive digital marketing services for businesses, publishers and agencies across best in-class platforms.

Expansion of geographic presence to Eastern Europe, China, Africa and South Korea, developing a local merchant database through local search.

Ybrant aims at establishing relations with traditional advertising and media service providers through superior and comprehensive offerings.

Ybrant digital also planning to leverage sales network through the acquisition of an under monetized media.

The digital advertising industry is poised for growth with 20-30 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:t Increase our market share in the already established markets of the US and Europe through the organic and inorganic routes, and leveraging our globally integrated model.t Acquire a stake in the Israel-based Web 3.0 (exclusive representative of Yahoo! Israel), which provides mobile marketing, performancebased marketing and smartphone development solutions. This will help Ybrant expand geographically and

 

Ybrant Digital’s Operational Highlights 2010-11

Ybrant Digital capitalized on this digital marketing industry reality through the following performance: 

- Registered a 26.35% growth in revenues from `354.1 crore to 447.4 crore and 16% growth in net profit from `84.7 crore to 98.3 crore.

-Released Facebook Quality Control Center (QCC), a new technology solution to comply with Facebook’s advertising regulations, designed to enhance user experience and ensure that only the most relevant and acceptable advertisements are displayed.

-Selected by Facebook as its official marketing application programming interface (API) partner, which will enable the Ybrant digital’s technology platform to integrate into the Facebook Ads system and provide marketers with new solutions.

-Emerged as an exclusive representative for Viacom in Argentina and Chile strengths in display, social media and mobile to offer  seamless cross platform solutions.

 -Ybrant’s brand-safe solutions, prevent advertisements from appearing on non-legitimate sites in real-time.

 -Launched the first mobile advertising campaign using the new Mobile Ad server.

 -Ybrant Digital also launched Lycos Games in the UK and Australia.

 

Balancing act of a Growth Enterprise: Ybrant Digital

Ybrant Digital, a digital marketing company, has found success by maintaining a healthy balance between organic and inorganic growth. As it grows from strength to strength, the company’s top management see it emerging as a leader as fragmented markets consolidate themselves in the future.

Where there is media, there is content creation. And this content creation requires monetization. With the digital medium, digital marketing is a critical element to growth, Ybrant Digital (Ybrant). And Ybrant’s objective is to focus on the monetization by fundamentally helping content builders find suitable advertisers and providing advertisers with an effective medium.

However, this business clarity took its time. The company began as a digital greeting cards concern in the U.S. and morphed with a change in market dynamics. There is a definite difference between having a business plan and implementing it in the face of market realities. They went from being a dot com to a services provider to advertising networks in the U.S. That team saw this move was impacting them positively and prompted a decision to climb higher in the value chain. This was a move that was more due to opportunity as opposed to facing a difficulty. And if turnovers tell a story, the move was certainly in the right direction. Ybrant Digital ended 2011 with revenues of close to 272 Cr and today, its presence has spread to over 20 countries.

 

Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

Ybrant to raise 210 cr through share issue

Ybrant Digital, listed on the BSE recently through its acquisition of the listed entity LGS Global, will raise Rs 210 crore, including Rs 100 crore from Credit Suisse and ICICI Bank, through issue of shares to three firms to fund the future acquisitions. Experian, from which Ybrant acquired some online business, will get 1.18 crore shares with a face value of Rs 2 each, totaling Rs 110 crore in one or more tranches on the basis of preferential allotment.

Ybrant Digital has to pay $100 million in cash for the buy. Of that they are infusing $20 million from an existing investor and the remaining from the two financial institutions. Instead, Ybrant is offering the equity to Experian.Post allotment, the holding of promoters would come down to 39.78 per cent from 41.67 per cent. While Experian will have a post issue stake of 2.42 per cent, Credit Suisse would have 0.54 per cent and ICICI Bank 1.62 per cent. The digital marketing solutions company is convening an extraordinary general
meeting of the shareholders on September 20 here to get their nod for the issue. But there will be no change in the control of the company as a result of the preferential allotment. Anyway the composition of the board will be changed as the proposed lenders would be nominating directors on the board of Ybrant Digital, Ybrant Digital would also go for optionally convertible loans for raising long term funds. It would allot 1.07 crore shares in or more tranches totalling Rs 100 crore (at a price of Rs 93 a share) to Credit Suisse AG and ICICI Bank. The two lenders will get 26.88 lakh and 80.64 lakh shares each.

 

“Ybrant Digital”: From e-Greetings to e-Branding!

In 1999, it(Ybrant Digital) started up and right one year down the line, in 2000 with the dotcom bust it are on the edge of a sinking industry. For the startup, USAgreetings.com the once-upon-a bright industry was all but a ruined heap with fleeing advertisers and all that was expected was a complete shutdown. The team stood to be among the last men on the row still clinging on to the domain scouting for the one opportunity to click big. Name changed, headquarters shifted, portfolio differed with new tactics for growth and recently, the company, Ybrant Digital has announced its fourth round of venture capital funding.

The founders Suresh Reddy and Vijay Kancharla saw the trend. Right before the crash, firms were quite bullish on online branding, wherein the pay was as per clicks. But soon the ad networks, who ensures varied digital marketing, shifted from pay per clicks mode to pay per leads, as the clients demanded performance driven digital branding. In return the ad networks demanded technology to monitor the various processes to understand the clicking-trend for any particular ad to ensure targeted advertisement reaches out to the right group. For instance, the ads that appear on the right in Google related to the word that you have just searched. Then they(founders of Ybrant Digital) developed the first e-marketing product, changing gears from a greeting card firm to an e-branding technology provider. This wasn’t enough to grow and the acquisitions began to be a complete digital marketing player. In fact the initial acquisitions were their own clients. Their acquisition strategy continued with each round of funding. Today, they are handy at playing in different fields whether it’s the pop up ads – the ads you can see Firefox conveniently blocking everytime you click on a website, the ads in social network or the email ads and the ads on your mobile. Ybrant Digital is on a rapid expansion phase. The recent funding will come to an aid on all its growth plans – both organic and inorganic.

 

Ybrant Digital- Trading kicks starts in BSE & New CTO for Lycos

Headquartered in Waltham, Massachusetts Lycos is a wholly owned subsidiary of Ybrant Digital, the end-to-end global digital marketing company. Ybrant Digital is headquartered in Hyderabad, India - it has a global presence with offices in 20 countries. Established in 1995, Lycos was founded as one of the first search engines. In stride with the changing Internet, Lycos has gone through propitious transformations, acquiring Gamesville.com, Tripod.com, and Angelfire.com, to build the established network that it is today. Lycos recently announced the appointment of Ned Rhinelander as Vice President and Chief Technology Officer.  Rhinelander’s extensive experience in management of engineering teams will help to lead Lycos in a strategic refocusing of its engineering resources.

Ybrant Digital’s Global CTO, Yaniv Ben-Atia, said that, Ned’s track record is a natural fit with Ybrant Digital’s technology aspirations, and I’m sure he will improve the way Lycos and Ybrant Digital leverage their assets to provide exciting products and services globally.Lycos has known over the years how to keep evolving and adapting, making positive movements into key areas of digital media. Ned was very much excited to join the company in this time of change and he expressed his confidence to continually innovate in Lycos.

Ybrant Digital company also announced its listing at a ceremony at the BombayStock Exchange (BSE) on Tuesday, July 17, 2012, and shares of the company gained Rs 11.70, or 13.27%, to trade at Rs 99.90. The total volume of shares traded was 1,036 at the BSE.