Ybrant Digital’s Operational Highlights 2010-11

Ybrant Digital capitalized on this digital marketing industry reality through the following performance: 

- Registered a 26.35% growth in revenues from `354.1 crore to 447.4 crore and 16% growth in net profit from `84.7 crore to 98.3 crore.

-Released Facebook Quality Control Center (QCC), a new technology solution to comply with Facebook’s advertising regulations, designed to enhance user experience and ensure that only the most relevant and acceptable advertisements are displayed.

-Selected by Facebook as its official marketing application programming interface (API) partner, which will enable the Ybrant digital’s technology platform to integrate into the Facebook Ads system and provide marketers with new solutions.

-Emerged as an exclusive representative for Viacom in Argentina and Chile strengths in display, social media and mobile to offer  seamless cross platform solutions.

 -Ybrant’s brand-safe solutions, prevent advertisements from appearing on non-legitimate sites in real-time.

 -Launched the first mobile advertising campaign using the new Mobile Ad server.

 -Ybrant Digital also launched Lycos Games in the UK and Australia.

 

Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

Ybrant Digital’s effective digital marketing through creative visual content

What makes digital marketing effective? Is this the potential target or their buying decisions, if not both of them, then, is that the demography or path of the target? What else can make a company’s digital marketing effective? We must consider many other factors to make our digital marketing more efficient. Most influencing factor is visual content. When we succeed in reaching a target audience and if we fail to impress him/her with our visual content, then consider output as zero but even if it reaches a wrong customer with most attractive visual, word of mouth may help this which gives us certain output. So, apart from all the other factors, visual content is the king in digital marketing industry. 

There are innumerable companies born in India and around the world in the past ten years on digital marketing but if we see only few of those co’s were successful and even some of them like Ybrant Digital, Communicate 2, Resultrix Media have become big brands themselves. How has this been possible? Ybrant Digital totally answers this question with attractive and creative visual content. Not only Ybrant Digital but all of these co’s key focus is on creating the best content for the viewers but for exemplification if we just consider Ybrant Digital, it has been in the same industry since 12 years and has grown much and much bigger increasing its client base in the entire global digital market, majority of the contribution from their visual content. Consumer friendly and interactive content used to be created to engage the customers and also employed many global tools to grasp the concentration of the viewer. Ybrant Digital has the proof of effectiveness of its visual content like Facebook making Ybrant its API partner. Through all these years Ybrant Digital has shown some great visual content with quality information which is leading the firm even now.

This is how even other co’s like Komli Media, Communicate 2 e.t.c are trying to climb to the top chair among this Global digital marketing space by integrating visual content factor in their marketing strategies.

 

Evolution of Digital Marketing (Ybrant Digital)

Digital marketing,a 15 year old sector is still in growing stage taking different forms every day and spreading its scope in almost every industry.

What is the reason behind this exceptional development in all kinds of markets?

When we are trying to find out an answer to this question we will come across different developmental stages of this digital marketing space and also evolution of many companies resulting in adding up weight to this sector.But to come out as an organization in this particular creative distance is a strenuous effort and that too in the field where everything works on mere imagination majorly. However, Digital media evolution has been very quick and also growth is qualitative with these companies understanding about their audiences needs continuously and with relevant marketing. If we observe the process of evolution of a digital marketing company, for example, let it be Ybrant digital, how does it enter this digital space and what changes does it bring to this space and where does it stand now and many more questions like this arise. First of its kind, Ybrant Digital entered through display medium primarily, with the change in industry Ybrant upgraded to web(e-mail) then pioneered in social media and now to mobile apps. If they remained at web or at social media, complication in process of reaching the clients arises and also remains obsolete in market. To avoid that Ybrant Digital focused on change and innovation continuously and as a part of that it also developed API(Application Programming Interface) which is responsible for partnering with FB and now different kinds of mobile apps. This kind of continuous change in digital marketing companies like Ybrant Digital make them withstand the competition serving the customer needs and satisfying the client relevantly. Finally, Ybrant or any other company doesn’t have a dead end in this market as this sector evolves continuously catering the changing needs of audience.

 

Ybrant’s Digital Marketing products

This quarter’s important updates about Ybrant’s Digital Marketing products, news from media partners, and important upcoming events as follows.

Ybrant Digital Agrees acquires 3 leading sites from Experian:

Ybrant  acquired the interactive business from Experian. The properties incliude pricegrabber.com – a price comparison engine which also powers Yahoo and MSN shopping,  LowerMyBills.com – a leading portal for personal finance and savings service providers, and ClassesUsa.com, an online education aggregator.

Ybrant joins the Facebook Preferred Marketing Developers (PMD) program:

Ybrant is once again setting the trend in the social sphere by becoming part of the Preferred Marketing Developer progrm on Facebook, having obtained the relevant certificate under the Advertising API. The program recognizes companies that have  developed technology in one or more of the key areas of the Social Network: Solutions for managing pages, services and platforms for the integration of social solutions, tools for analysis of social data and advertising solutiuons for social ads. The program was launched in May.

 New Facebook Pages Admin Roles for Ybrant:

Until today, in order to run social ad formats on Faceboook, it was necessary to be a full administrator of the page. this naturally created some security and confidentiality concerns for brands that are using external services. In order to solve this, Facebook have launched last week the new Admin Roles for Pages. The new role include Manager, Content Creator, Moderator, Advertiser and Analyst. This means that you only need to add an Ads service provider as “advertiser”, and they can run social formats for you.

By being able to develop technology focusing on Facebook’s APIs, Ybrant is trying to pursue strategies that were almost impossible to accomplish.