Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

Ybrant Digital’s Financial Valuations

An organization which runs its operations world wide and that too a company which stands on the top among its peers should own strong fundamentals and its financial valuations must be concrete. Ybrant Digital is one of the most reputed company in the global countries and is also a crown company of its digital marketing industry. Being such a huge organization, how would be its financials. Lets see the briefing.

When someone observes the financial valuations of a company, it is the utmost priority or first calculation on its Market capitalization(MarketCap). It is actually the aggregate value of a company, which is 3493 cr for Ybrant Digital. And recently BSE announced Ybrant Digital as a MidCap company because of its increased MarketCap. Other element which is considered mostly by value investors is Book Value, it is the left over value(net asset value) of a company in case of sudden out of business,  if the co’s book value is less than stock price then the co’s assets do have a problem. Ybrant Digital has Book value rather better than many other midcaps, compared to its stock price it is 7 times higher @ BV- 11.80. Then comes the return on equity which is 32.12% better than average, Return on Asset – 10.38% better, Profit Margin – 11.19% good & Total Debt – 5.05 on an average. Finally Net Income which proves its business operations strength is 749.95 times better than the other companies or its peers. Its share price is excellent and Ybrant Digital’s stock one of the best performing in BSE, is seen as a Multibagger by investors included up to 20% in their portfolio’s on an average.

Source: http://www.macroaxis.com/invest/market/LGSGLOBAL.BO–fundamentals–LGS_Global_Ltd

 

Evolution of Digital Marketing (Ybrant Digital)

Digital marketing,a 15 year old sector is still in growing stage taking different forms every day and spreading its scope in almost every industry.

What is the reason behind this exceptional development in all kinds of markets?

When we are trying to find out an answer to this question we will come across different developmental stages of this digital marketing space and also evolution of many companies resulting in adding up weight to this sector.But to come out as an organization in this particular creative distance is a strenuous effort and that too in the field where everything works on mere imagination majorly. However, Digital media evolution has been very quick and also growth is qualitative with these companies understanding about their audiences needs continuously and with relevant marketing. If we observe the process of evolution of a digital marketing company, for example, let it be Ybrant digital, how does it enter this digital space and what changes does it bring to this space and where does it stand now and many more questions like this arise. First of its kind, Ybrant Digital entered through display medium primarily, with the change in industry Ybrant upgraded to web(e-mail) then pioneered in social media and now to mobile apps. If they remained at web or at social media, complication in process of reaching the clients arises and also remains obsolete in market. To avoid that Ybrant Digital focused on change and innovation continuously and as a part of that it also developed API(Application Programming Interface) which is responsible for partnering with FB and now different kinds of mobile apps. This kind of continuous change in digital marketing companies like Ybrant Digital make them withstand the competition serving the customer needs and satisfying the client relevantly. Finally, Ybrant or any other company doesn’t have a dead end in this market as this sector evolves continuously catering the changing needs of audience.

 

All about Ybrant Digital

Ybrant digital, a company which is into digital marketing offers different kind of advertising solutions to their clients. Ybrant Digital supports their clients like online advertisers, online publishers and ad agencies world wide with advanced technological tools.Their work in this direction included many hardships and achievements as well.

To start with, Ybrant Digital is USAGreetings.com at first, when established in 1999 introducing first eMarketing product powered by USAGreetings engine. Then modernizing itself to the ever changing digital market, it was renamed as Ybrant Technologies Inc., in 2000. This updated name saw good reach into the market and slowly started establishing in this space. Starting then it has been modernizing itself continuously year-by-year with number of acquisitions and mergers. First acquisition took place in 2006, MediosOne, an SEM and Display company in USA to change the art of marketing and then in  2007 ybrant merged two US co’s called  VolvoMP and AdDynamix for using them to assist in software up gradation and Email marketing. Later, in 2008, acquired an European company named Oridian. In the same year Ybrant Technologies integrated all its acquired companies (Oridian, AdDynamix, MediosOne, and VoloMP) and formally changed its name to ‘Ybrant Digital’. The reorganization of the company with the name change resulted in the formation of three primary operating divisions; Display Ad Networks, Technology platforms and Strategic initiatives. In December 2009, Ybrant added location based advertising (LBA) to its services, entering into a partnership with LiveVana Innovations & Lepton Software.In 2010, Ybrant Digital launched its local search platform in India ‘Ybrant Reach‘ (YReach), starting in Hyderabad. Later in 2010, Ybrant Digital bought search-based internet company Lycos which is a top 25 Internet destination worldwide. Ybrant, in the year 2011 merged with Indain software company Lgs Global which helped Ybrant to list in BSE, India and there changing Ybrant Digital to Ybrant Digital Ltd., Growth is still continuing in Ybrant Digital Ltd.

 

Ybrant Digital in Mid-Cap Index.

Ybrant Digital, one of the digital marketing company 5-7 years back has now become one digital marketing company with its huge arms of operations expanded over the entire globe. Continuous growth, both organic and in-organic is witnessed in Ybrant Digital year by year. Clear direction and competent administration has ruled their path through out these years resulting another success story from India proving its efficiency to the entire world.

Ybrant Digital, which was started in 1999 as e-greetings company is today ruling the digital marketing space with on-going innovation and adaptation of sophisticated technology and implementation of upgraded tools and strategies. With about 8 acquisitions, Ybrant digital is now almost a global leader in its sector. Its enormous growth with acquisitions increased the market value of the company and also raised the brand value.  Another significant development of Ybrant Digital include listing in BSE through the acquisition of LGS Global. Even there the strength of the ybrant has been recognized again. BSE recently revised the composition of its mid, small and Shariah indices and the most substantial change noticed is BSE including Ybrant Digital in Mid-Cap Index with effective from October 8.

 

Mobile advertising @Ybrant Digital

What type of methods you are using to market your product in the digital landscape? How are you managing your brand and its reach to digital customers? Which are the channels you are selecting to stand out of the competition? Like this,here arises many questions when a company plans to rise their performance in the market. They always come across an enigmatic situation when the actual market situation is not corresponding to our own marketing processes. When we observe the reality, numerous fold increased competition blended with disrupting economic factors evoked as a new check point in today’s marketing world. In this state of uncertainty or perplexity, every organization needs to pick out something correlating out of this uncertain choice.

Digital marketing is always an answer apt to the questions above because it synchronizes company’s processes with customer’s needs. But some part of the problem is the pace at which messages are screaming across the digital atmosphere in the form of banner ads, slick splash pages, fliers on doorsteps and mail marketing campaigns.Organization has to be certain of this and so marketing process should be handled to  digital marketing companies like Ybrant Digital, Komli media and Value-click, which are standing top among this sector.To prioritize your own company or product, one requires a stubbornly specific method. In this new digital age, you are braced to bring your business immediate and relevant exposure only through mobile advertising which is more specific and more target oriented. Among these companies Ybrant Digital has been the best performer in Mobile advertising, Ybrant Digital is also FB’s API partner and FB had chosen Ybrant Digital as PMD. As an advertising business, Ybrant has mobile solution which enables to engage consumers, wherever they are searching. Ybrant implements Mobile engagement that helps clients to target audiences by using performance-minded techniques. By utilizing sophisticated location targeting Ybrant Digital is also now able to narrow target focus even to the micro level including ZIP code, latitude.

 

Ybrant to raise 210 cr through share issue

Ybrant Digital, listed on the BSE recently through its acquisition of the listed entity LGS Global, will raise Rs 210 crore, including Rs 100 crore from Credit Suisse and ICICI Bank, through issue of shares to three firms to fund the future acquisitions. Experian, from which Ybrant acquired some online business, will get 1.18 crore shares with a face value of Rs 2 each, totaling Rs 110 crore in one or more tranches on the basis of preferential allotment.

Ybrant Digital has to pay $100 million in cash for the buy. Of that they are infusing $20 million from an existing investor and the remaining from the two financial institutions. Instead, Ybrant is offering the equity to Experian.Post allotment, the holding of promoters would come down to 39.78 per cent from 41.67 per cent. While Experian will have a post issue stake of 2.42 per cent, Credit Suisse would have 0.54 per cent and ICICI Bank 1.62 per cent. The digital marketing solutions company is convening an extraordinary general
meeting of the shareholders on September 20 here to get their nod for the issue. But there will be no change in the control of the company as a result of the preferential allotment. Anyway the composition of the board will be changed as the proposed lenders would be nominating directors on the board of Ybrant Digital, Ybrant Digital would also go for optionally convertible loans for raising long term funds. It would allot 1.07 crore shares in or more tranches totalling Rs 100 crore (at a price of Rs 93 a share) to Credit Suisse AG and ICICI Bank. The two lenders will get 26.88 lakh and 80.64 lakh shares each.

 

“Ybrant Digital’s” approach towards Digital Marketing space and also their own Clients….

Internet usage has been widespread these days and its reach is unimaginable, even the places perceived as rural are having internet access. This kind of scenario opened up a big window of opportunity to the world in many ways. One recent possibility that people grabbed up is ” Digital Marketing” . There has been a contradiction on this industry that it is just a nascent industry to name the one who works on it as a professional but even this digital marketing industry needs knowledge, application, analysis, strategy and professional ethics to work on it. This particular industry also changes from time to time and to keep up with its pace yet the companies are trying to formulate strategies, new techniques and marketing initiatives. One can see an illustration of this on a company like Ybrant Digital, to elaborate the kind of change in the digital marketing industry and also their approach towards the clients.

Ybrant Digital ( founded in 1999 ) has gapped many obstacles since then to reach a position of global leader in digital marketing industry. Continuous in built techniques and their applications lead them to establish a brand now. Ybrant Digital till period clearly follows certain strategies in online marketing and advertising for the clients.

- Digital marketing in advertising is very huge and finding target audience is often a tough job, so first thing is to concentrate on that, Ybrant Digital will do this using user feedback kind of analysis.

- Ybrant Digital always focuses on optimal usage of resources, mainly in identifying and creating tools, this will minimize wastage.

- To initiate the marketing techniques a company must know the needs and demands of clients and also their online atmosphere, this is where firstly ybrant emphasizes on, after which it will lead the company have a clear picture and understanding of the path it has to go. This is also where a company like Ybrant develops the strategy.

And many more like this, Ybrant Digital is now a market leader in digital marketing industry with its organic and inorganic growth year by year testifying its mark in the entire world’s digital marketing space!!!!!

 

“Digital Media Business Model” – This is What the Co’s Need Now.

Brand values are often measured by the business they bring in, it becomes difficult to reckon the translated business because of that particular brand but through the online and offline activity it is feasible. Usually we see brands targeting their viewers to elevate the scope of business conversion but the models they choose ofttimes are flawed. Many reasons turn out under these models which reverse the result but the Digital media business model at great times fetch the expected results. For this we need a digital marketing company which will assist in conversion. Ybrant Digital has been doing this since long time.

Whenever we look at the digital media business model we consider numerous factors to make them work by giving good results, when the co’s partner a digital media marketing firm, the core firm like Ybrant Digital  it becomes much easy to pull in the audience. Actually media sites pull in large group of customers but there is a chance of loosing trust if the pages doesn’t have needed content, so in order to avoid this kind of misplacement and misguidance by companies they outsource this kind of work to digital marketing organizations like Ybrant Digital. Then companies like Ybrant Digital will first understand the digital environment of that client, will sum up some advertising content to the fundamentals, improve the hard core performance by these add-on’s, assure the rise in measure of interaction with audience helping improve site traffic. Some specific companies (Ybrant Digital) will also use certain profiling techniques which identifies users creating unique targeting capabilities on impressions rather than media. These kind of techniques from digital marketing companies such as Ybrant Digital will give the client a complete digital marketing solution through the most relevant channels.

 

Ybrant to be listed in BSE

Hyderabad-based digital marketing firm Ybrant announced that it is going to get listed on the BSE following itsmerger with LGS Global. The company said the face value of the share has been changed from Rs 10 to Rs 2 for accounting purposes and does affect shareholding of the investors.  Ybrant Digital had announced its merger with IT services firm LGS Global Ltd to create a global digital marketing powerhouse. The share exchange ratio for the merger was 6 equity shares of LGS of Rs 10 each, for every 1 equity share of Ybrant of Rs 10 each.  The merger is subject to regulatory approvals from Indian stock exchanges and the High Court of Andhra Pradesh.

The name of the amalgamated entity has now been changed from LGS Global Ltd to Ybrant Digital Ltd.

Ybrant Digital Ltd is all set to get listed on the BSE consequent to reorganisation of capital and fresh allotment of shares in the amalgamation. The board took cognisance of the amalgamation of Ybrant Digital and LGS Global as directed by the honourable high court of Andhra Pradesh. Trading of the stock ‘LGS Global‘ has been temporarily suspended due to the procedural reasons to accommodate the changes, The new Board of Directors of the company include Suresh Kumar Reddy M (Chairman and Managing Director) and Ramakrishna Vijay Kumar K (Executive Director). Ybrant Digital services global brands like Porsche, Ford, Swissair, Chevrolet, LaSalle and Lufthansa. Ybrant has, in the past, acquired US-based search engine and web portal company Lycos ($36 million) and three firms belonging to UK-based company Experian for $175 million. It has raised some $100 million in equity and debt from private equity funds, including Oak Investment Partners and GE Asia Pacific Capital and now Ybranthas purely become a global brand.