Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

Ybrant Digital’s Financial Valuations

An organization which runs its operations world wide and that too a company which stands on the top among its peers should own strong fundamentals and its financial valuations must be concrete. Ybrant Digital is one of the most reputed company in the global countries and is also a crown company of its digital marketing industry. Being such a huge organization, how would be its financials. Lets see the briefing.

When someone observes the financial valuations of a company, it is the utmost priority or first calculation on its Market capitalization(MarketCap). It is actually the aggregate value of a company, which is 3493 cr for Ybrant Digital. And recently BSE announced Ybrant Digital as a MidCap company because of its increased MarketCap. Other element which is considered mostly by value investors is Book Value, it is the left over value(net asset value) of a company in case of sudden out of business,  if the co’s book value is less than stock price then the co’s assets do have a problem. Ybrant Digital has Book value rather better than many other midcaps, compared to its stock price it is 7 times higher @ BV- 11.80. Then comes the return on equity which is 32.12% better than average, Return on Asset – 10.38% better, Profit Margin – 11.19% good & Total Debt – 5.05 on an average. Finally Net Income which proves its business operations strength is 749.95 times better than the other companies or its peers. Its share price is excellent and Ybrant Digital’s stock one of the best performing in BSE, is seen as a Multibagger by investors included up to 20% in their portfolio’s on an average.

Source: http://www.macroaxis.com/invest/market/LGSGLOBAL.BO–fundamentals–LGS_Global_Ltd

 

M&A’s (Mergers&Acquisition) in Indian Digital Marketing Firms

In this competitive market gaining an edge over the peers is a challenging task and rather most important task too. It can assist an organization or a company to not just stand out of the competition but even expands our market. Increasing competition in the advertising agency and digital marketing businesses, the continued growth of social media and the need for analytic s to make it all work ensured that not a moment was to be spared.The last six months have been rife with mergers and acquisitions, given that digital and online media have dramatically increased the ways consumers interact and engage with brands. And with the search market still expecting double-digit growth in the coming years, mergers are set to create a much larger canvas to develop as well as access global tools and knowledge.In the global $70-billion digital marketing industry, with the US alone accounting for over 50 per cent, Indian agencies are being gobbled up.Some of them are as follows.

Ybrant Digital which got listed on the BSE through a reverse merger with LGS Global in a $550-million deal. With seven other acquisitions in its kitty, including assets of US-based search engine Lycos in August 2010 for $36 million, this sort of growth seen as major fortune for Ybrant Digital.Aegis Group plc acquired Communicate 2 in India; French multinational Publicis Groupe acquired Mumbai-based digital marketing start-up Resultrix Media; Komli Media acquired Singapore-based Admax Network Pte; Gruner+Jahr, the publishing division of European media conglomerate Bertelsmann AG, picked up a majority stake in digital ad network Networkplay; Ad2c acquired Gurgaon-based Mobimasta, a mobile marketing agency, and ad network Tyroo Media teamed up with Anurag Gupta for a management buyout of the affiliate ad network DGM India.

With a rumoured $400 billion in cash to put in the marketplace, mergers and acquisition are only set to grow, as growth in the digital, social and mobile space shows no signs of slowing down.

 

All about Ybrant Digital

Ybrant digital, a company which is into digital marketing offers different kind of advertising solutions to their clients. Ybrant Digital supports their clients like online advertisers, online publishers and ad agencies world wide with advanced technological tools.Their work in this direction included many hardships and achievements as well.

To start with, Ybrant Digital is USAGreetings.com at first, when established in 1999 introducing first eMarketing product powered by USAGreetings engine. Then modernizing itself to the ever changing digital market, it was renamed as Ybrant Technologies Inc., in 2000. This updated name saw good reach into the market and slowly started establishing in this space. Starting then it has been modernizing itself continuously year-by-year with number of acquisitions and mergers. First acquisition took place in 2006, MediosOne, an SEM and Display company in USA to change the art of marketing and then in  2007 ybrant merged two US co’s called  VolvoMP and AdDynamix for using them to assist in software up gradation and Email marketing. Later, in 2008, acquired an European company named Oridian. In the same year Ybrant Technologies integrated all its acquired companies (Oridian, AdDynamix, MediosOne, and VoloMP) and formally changed its name to ‘Ybrant Digital’. The reorganization of the company with the name change resulted in the formation of three primary operating divisions; Display Ad Networks, Technology platforms and Strategic initiatives. In December 2009, Ybrant added location based advertising (LBA) to its services, entering into a partnership with LiveVana Innovations & Lepton Software.In 2010, Ybrant Digital launched its local search platform in India ‘Ybrant Reach‘ (YReach), starting in Hyderabad. Later in 2010, Ybrant Digital bought search-based internet company Lycos which is a top 25 Internet destination worldwide. Ybrant, in the year 2011 merged with Indain software company Lgs Global which helped Ybrant to list in BSE, India and there changing Ybrant Digital to Ybrant Digital Ltd., Growth is still continuing in Ybrant Digital Ltd.

 

Ybrant Digital in Mid-Cap Index.

Ybrant Digital, one of the digital marketing company 5-7 years back has now become one digital marketing company with its huge arms of operations expanded over the entire globe. Continuous growth, both organic and in-organic is witnessed in Ybrant Digital year by year. Clear direction and competent administration has ruled their path through out these years resulting another success story from India proving its efficiency to the entire world.

Ybrant Digital, which was started in 1999 as e-greetings company is today ruling the digital marketing space with on-going innovation and adaptation of sophisticated technology and implementation of upgraded tools and strategies. With about 8 acquisitions, Ybrant digital is now almost a global leader in its sector. Its enormous growth with acquisitions increased the market value of the company and also raised the brand value.  Another significant development of Ybrant Digital include listing in BSE through the acquisition of LGS Global. Even there the strength of the ybrant has been recognized again. BSE recently revised the composition of its mid, small and Shariah indices and the most substantial change noticed is BSE including Ybrant Digital in Mid-Cap Index with effective from October 8.

 

Creating & Delivering Right impression @ Right time: Ybrant digital

Right kind of marketing should be implemented to reach the right target audience and now,we must all agree that, this is a tough job for companies because of the multiple kind of personal devices entering into market all the time. To make it easy for organizations Ybrant Digital, a digital marketing company is following infographics which help deliver the right impressions and even best impression at right time and right place which majors in converting the prospect into customer. Some of them are,

First impression: Impression a company gives to the user for the first time and how it reaches. If we consider some digital marketing company like Ybrant Digital, it has been on top in servicing the client with this range of impressions there by helping in generating more leads.

Good impression: Impression which is successfully delivered to a relevant customer, a digital marketing company always should know about their clientele business atmosphere, its importance is known to Ybrant digital and so it always focuses on the reach to that particular customer.

High-Value impression: Ybrant Digital has always been specific on some set of customers which will bring in high intent purchases, thus attaining high value impression.

Social impression: This kind of impression is delivered to the customers through social channels, this is the most gaining segment for Ybrant Digital as it is the no.1 company in creating this kind of impression.

Meaningful impression: Most important one which ultimately helps in existence of organisation, an impression which converts the prospect into a customer, fortunately Ybrant has been excellent at this providing their clients the ultimate requirement by creating meaningful impressions.

By now one should have understood how digital marketing methods are changing day-to-day and how Ybrant Digital is servicing their client base adopting themselves to the sophisticated technology and also their continuous up gradations.

 

Ybrant to raise 210 cr through share issue

Ybrant Digital, listed on the BSE recently through its acquisition of the listed entity LGS Global, will raise Rs 210 crore, including Rs 100 crore from Credit Suisse and ICICI Bank, through issue of shares to three firms to fund the future acquisitions. Experian, from which Ybrant acquired some online business, will get 1.18 crore shares with a face value of Rs 2 each, totaling Rs 110 crore in one or more tranches on the basis of preferential allotment.

Ybrant Digital has to pay $100 million in cash for the buy. Of that they are infusing $20 million from an existing investor and the remaining from the two financial institutions. Instead, Ybrant is offering the equity to Experian.Post allotment, the holding of promoters would come down to 39.78 per cent from 41.67 per cent. While Experian will have a post issue stake of 2.42 per cent, Credit Suisse would have 0.54 per cent and ICICI Bank 1.62 per cent. The digital marketing solutions company is convening an extraordinary general
meeting of the shareholders on September 20 here to get their nod for the issue. But there will be no change in the control of the company as a result of the preferential allotment. Anyway the composition of the board will be changed as the proposed lenders would be nominating directors on the board of Ybrant Digital, Ybrant Digital would also go for optionally convertible loans for raising long term funds. It would allot 1.07 crore shares in or more tranches totalling Rs 100 crore (at a price of Rs 93 a share) to Credit Suisse AG and ICICI Bank. The two lenders will get 26.88 lakh and 80.64 lakh shares each.

 

Ybrant Digital- Trading kicks starts in BSE & New CTO for Lycos

Headquartered in Waltham, Massachusetts Lycos is a wholly owned subsidiary of Ybrant Digital, the end-to-end global digital marketing company. Ybrant Digital is headquartered in Hyderabad, India - it has a global presence with offices in 20 countries. Established in 1995, Lycos was founded as one of the first search engines. In stride with the changing Internet, Lycos has gone through propitious transformations, acquiring Gamesville.com, Tripod.com, and Angelfire.com, to build the established network that it is today. Lycos recently announced the appointment of Ned Rhinelander as Vice President and Chief Technology Officer.  Rhinelander’s extensive experience in management of engineering teams will help to lead Lycos in a strategic refocusing of its engineering resources.

Ybrant Digital’s Global CTO, Yaniv Ben-Atia, said that, Ned’s track record is a natural fit with Ybrant Digital’s technology aspirations, and I’m sure he will improve the way Lycos and Ybrant Digital leverage their assets to provide exciting products and services globally.Lycos has known over the years how to keep evolving and adapting, making positive movements into key areas of digital media. Ned was very much excited to join the company in this time of change and he expressed his confidence to continually innovate in Lycos.

Ybrant Digital company also announced its listing at a ceremony at the BombayStock Exchange (BSE) on Tuesday, July 17, 2012, and shares of the company gained Rs 11.70, or 13.27%, to trade at Rs 99.90. The total volume of shares traded was 1,036 at the BSE.

 

LGS global is now Ybrant Digital

LGS Global Ltd has informed BSE that pursuant to Clause(s) 14.8 and 14.9 of the Scheme of Amalgamation of Ybrant Digital Limited with LGS Global Limited as approved by the Hon’ble High Court of Andhra Pradesh vide its order dtd. April 11, 2012, the name of the Company has been changed from “LGS GLOBAL LIMITED’ to “YBRANT DIGITAL LIMITED” with effect from June 14, 2012 as per the Fresh Certificate of Incorporation Consequent upon Change of Name issued by the Registrar of Companies, Andhra Pradesh.

All these will come out during LGS Global Ltd meeting of the Board of Directors of the Company which is rescheduled to be held on June 26, 2012.