Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

Mobile advertising @Ybrant Digital

What type of methods you are using to market your product in the digital landscape? How are you managing your brand and its reach to digital customers? Which are the channels you are selecting to stand out of the competition? Like this,here arises many questions when a company plans to rise their performance in the market. They always come across an enigmatic situation when the actual market situation is not corresponding to our own marketing processes. When we observe the reality, numerous fold increased competition blended with disrupting economic factors evoked as a new check point in today’s marketing world. In this state of uncertainty or perplexity, every organization needs to pick out something correlating out of this uncertain choice.

Digital marketing is always an answer apt to the questions above because it synchronizes company’s processes with customer’s needs. But some part of the problem is the pace at which messages are screaming across the digital atmosphere in the form of banner ads, slick splash pages, fliers on doorsteps and mail marketing campaigns.Organization has to be certain of this and so marketing process should be handled to  digital marketing companies like Ybrant Digital, Komli media and Value-click, which are standing top among this sector.To prioritize your own company or product, one requires a stubbornly specific method. In this new digital age, you are braced to bring your business immediate and relevant exposure only through mobile advertising which is more specific and more target oriented. Among these companies Ybrant Digital has been the best performer in Mobile advertising, Ybrant Digital is also FB’s API partner and FB had chosen Ybrant Digital as PMD. As an advertising business, Ybrant has mobile solution which enables to engage consumers, wherever they are searching. Ybrant implements Mobile engagement that helps clients to target audiences by using performance-minded techniques. By utilizing sophisticated location targeting Ybrant Digital is also now able to narrow target focus even to the micro level including ZIP code, latitude.

 

Ybrant Digital tops Digital Marketing space….

Digital marketing is the use of internet connected devices to engage a customer with online advertising in order to promote products and services. When technology grows the potential to use this strategy also grows, that is what happening now, Numerous companies developed in many of the countries basing on this, out of which only few are able to burgeon.

Around the world we see number of sites displaying ads of different kinds but only few reach our eye balls and the utmost important reasons behind this are the quality, timing and placing of ads. This serves the purpose of existence of Digital marketing companies, and the companies who do this best stands on the top of the list. Ybrant Digital is such a company which has grown to the primes with elements like relevance of ads and also usage of sophisticated methods and advanced technologies in implementing the programs. Ybrant Digital makes it to the top of the list from many of the recent developments, actually considered immense.

- Growth of Ybrant Digital is observable from its number of acquisitions it made in last few years.

- Ybrant Digital services most of the world’s leading brands like Chevrolet, SAP, US Army and many more.

- Ybrant Digital partnered up with top global publishers like Facebook, Google, Yahoo.

- Ybrant Digital assists top most ad agencies like Mindshare, Razorfish, MediaCom, Quasar.

- Ybrant Digital is also part of Facebook’s PMD(Preferred Marketing Developer) program.

With huge arms of Ybrant Digital extending around the world there elevated the business opportunity in the online domain. One main logic behind the e-environment that Ybrant Digital captured is that the best ads those that are customized to individuals on how they and their friends interact with the brands and business they feel concerned about.

 

Ybrant Digital as Microsoft’s sales house

Digital advertising market has grown in the recent years crossing the $166 million mark in 2011 and is expected to reach $273 million by 2013, according to ZenithOptimedia in its July 2011 report. Internet is increasingly being consumed in smaller towns and cities. In fact, of India’s total Internet population of 112 million, non-metro cities account for approximately 68 per cent, according to IAMAI, I-Cube.

Founded in 2000 and headquartered in India, Ybrant Digital holds offices in 20 countries, including US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Spain, Greece and Netherlands.Ybrant Digital chairman and CEO Suresh Reddy said, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising rupee spent by our advertisers across the region.” in the backdrop of Microsoft’s announcement of appointment of Ybrant Digital Limited as the sales house for the cities outside Delhi-NCR, Mumbai and Bangalore even as it plans to expand to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa.Microsoft is also expecting their tie up with Ybrant digital will increase their online presence and growth.

 

Ybrant to raise $ 100 million.

Ybrant Digital, a Hyderabad-based provider of digital marketing solutions, is planning to raise $100 million  through private equity ( PE ) or a qualified institutional placement (QIP) for backing the acquisition of a content company that can bring Internet traffic into its network 

Recently Ybrant made an acquisition with  Hyderabad-based, publicly-listed IT implementation and outsourcing services provider LGS Global Limited after which the combined entity will be called as Ybrant Digital Limited. Both the companies have defined a direction for the combined business – especially in the areas of digital marketing and digital media – including making the platforms built by Ybrant cloud-enabled using LGS’ expertise. They are in the process of developing specific apps and games so as to advertise in the apps and then run it across devices like laptops, desktops and mobiles.

Ybrant and LGS Global reported revenues of around $100 million (Rs 520 crore) each in the last financial year.  Both these combined companies are looking at a revenue of $350 million (Rs 1,820 crore) by the end of this financial year. Ybrant is even planning for 700 cr IPO.

source: http://www.business-standard.com/india/news/ybrant-digital-to-raise-100-mn-via-pe-or-qip/457389/

 

Operations at KG-basin-Reliance industries

Reliance, India’s most renowned company mastered by Mr. Mukesh Ambani, one of the world’s richest man was considered by India’s Federal Investigating Agency(CBI) to file a case against its irregularities in operations at its block in KG-basin. Sources said that the issue is at enquiry stage and still a lot more investigation has to be carried out.

The KG basin should contribute to one-quarter of the requirement to India but the actual thing happening there is it could not be able to produce at least the minimum quantities. As a result India is  going for import of LNG which is making us to completely dependable on other nations even after having sufficient resources.  This import is also responsible for price hikes.

Investigation of CBI includes issues like  RIL not binding  to work commitments, RIL forcing some companies to form an alliance, Petroleum ministry officials favouring RIL by allowing the company to raise capital expenditure in the KG D6 block.

 

Line of controversies: Airtel

Bharti Airtel which was founded in 1995 as a telecom service provider in India is now one of the world’s biggest and most valued company and India’s top telecom company known on its brand name Airtel. With its presence in many countries and its services in many industries Bharti Airtel is popularly known only for its telecom services. It has made many acquisitions, increased the value of the company, expanded across continents, providing telephonic, broadband, entertainment, business solutions and many other kinds of services and recently Airtel became the first one in the country to launch 4G services also. But any company with such a brand value( 6th most valued brand ), market reputation will certainly be followed by controversies too.

Beginning from the MNP law violation to now money laundering, there are many cases. When many of the customers started complaining about false billing and unauthorized VAS ( Value Added Services ) activation, there started the negativity, even though Airtel started STOP/START service against these complaints, its reach into customers has been very low. TRAI issued notices to Airtel on violation of MNP ( Mobile Number Portability ) regulations along with Reliance, Idea. Next comes the 2G case when Airtel faced allegation on the irregularities in granting additional 2G spectrum in 2001-03. This however turned out with no negative result against Airtel but still some money laundering case is going on it. Airtel-Maxis deal is the other controversy in which there are allegations that authorities including telecom ministers were bribed by Airtel favoring the takeover of Maxis, a Malaysian firm. Now the ongoing issue is the Prevention of Money Laundering Act, 2002, and Foreign Exchange Management Act, 1999, under the provisions which ED ( Enforcement Directorate ) is carrying out a probe on it. This recent issue also pulled down the company’s share prices by 5%. We have to wait and watch how are the things going to turn for Airtel.

 

Wind flow from enviable side to the pitiable: Suzlon energy

Suzlon energy is a vertically integrated global wind power company headquartered in Pune, India.It is the 5th largest wind turbine manufacturer present across the globe in six continents. It was found by Tulsi Tanti who is the CMD of Suzlon, in 1995 when he got an idea to run his own textile company on wind power to offset the increasing business expenditure because of more costliest raw material, electricity. Initially there was little growth and also banks were not interested in providing loans but in 2003, Suzlon got its first sale order from DanMar & Associates to supply 24 turbines in USA. Now almost 60 banks were financing wind power projects for Suzlon clients. Between 2006-08 Suzlon’s growth is very high like they set up Suzlon rotor Corporation in 2006 for producing blades in USA, acquiring HanSen Transmissions, a Beijing company for $ 565 million in the same year, purchased controllable stake in German company RE valued $ 1.6 billion in 2007, signed a contract with Edison Mission Energy of US for delivering 150 turbines of 2.1MW.

Everything has gone for Suzlon until global economic crisis happened in 2008. Many reasons accomplished along with the global crisis for the financial downturn of Suzlon such as increased input costs occurred for replacing defective materials, over leveraging, lack of funds which increased the debts. As a part of debt restructuring plans the company planned to sell 35% stake in Hansen through issuing new shares in 2009. Two years after that which in between has recovered up to some extent again went down into liquidity crisis that happened because of its stake buy in RE power to gain 100% control over it. Now the world’s most renowned company which is the 5th largest wind turbine manufacturer, which operates largest wind park (584 MW ) in the world is sitting on a huge pile of debt and planning to sell its non core assets, stake in RE Power, raise funds through banks and FCCB’s. 

Suzlon is now on the brink of recovery with more order inflows and impressive strategic deals expecting a normal run within next three years.