Ybrant Digital’s Operational Highlights 2010-11

Ybrant Digital capitalized on this digital marketing industry reality through the following performance: 

- Registered a 26.35% growth in revenues from `354.1 crore to 447.4 crore and 16% growth in net profit from `84.7 crore to 98.3 crore.

-Released Facebook Quality Control Center (QCC), a new technology solution to comply with Facebook’s advertising regulations, designed to enhance user experience and ensure that only the most relevant and acceptable advertisements are displayed.

-Selected by Facebook as its official marketing application programming interface (API) partner, which will enable the Ybrant digital’s technology platform to integrate into the Facebook Ads system and provide marketers with new solutions.

-Emerged as an exclusive representative for Viacom in Argentina and Chile strengths in display, social media and mobile to offer  seamless cross platform solutions.

 -Ybrant’s brand-safe solutions, prevent advertisements from appearing on non-legitimate sites in real-time.

 -Launched the first mobile advertising campaign using the new Mobile Ad server.

 -Ybrant Digital also launched Lycos Games in the UK and Australia.

 

Balancing act of a Growth Enterprise: Ybrant Digital

Ybrant Digital, a digital marketing company, has found success by maintaining a healthy balance between organic and inorganic growth. As it grows from strength to strength, the company’s top management see it emerging as a leader as fragmented markets consolidate themselves in the future.

Where there is media, there is content creation. And this content creation requires monetization. With the digital medium, digital marketing is a critical element to growth, Ybrant Digital (Ybrant). And Ybrant’s objective is to focus on the monetization by fundamentally helping content builders find suitable advertisers and providing advertisers with an effective medium.

However, this business clarity took its time. The company began as a digital greeting cards concern in the U.S. and morphed with a change in market dynamics. There is a definite difference between having a business plan and implementing it in the face of market realities. They went from being a dot com to a services provider to advertising networks in the U.S. That team saw this move was impacting them positively and prompted a decision to climb higher in the value chain. This was a move that was more due to opportunity as opposed to facing a difficulty. And if turnovers tell a story, the move was certainly in the right direction. Ybrant Digital ended 2011 with revenues of close to 272 Cr and today, its presence has spread to over 20 countries.

 

Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

Ybrant Digital another Advertising Platform, Mobile!!!!

Ybrant Digital evidently opened a new window of opportunity by making Mobile as its advertising platform. This is such an upgraded strategy in digital advertising with the changing online platforms of the world everyday. Online interaction is different now-a-days compared to the earlier times because of the technological evolution’s.  To match with the ways of connection audience use, Ybrant Digital Ltd. advanced itself to work on Mobile platform. Apparently it is the increasing need to reach the target audience that made Ybrant jump into this mobile platform. When a company usually plans to implement a digital marketing strategy, it could be stimulating because of the extent of chances or probabilities it has. So, to modify that, company primarily has to sketch the objectives and check the availability of resources. Perforating deep into the objectives it is the one which looked more important like key objective, i.e finding out the exact platform which target audience are using. Obviously this lead to the more simple answer, mobile. To our astonishment companies like Facebook also sampling on Mobile ad techniques to gain the space. Getting ready for this Ybrant Digital is also making the mobile content which reaches the viewer using mobile, tablet anything but being online. Advertising need on mobile has become inevitable for digital marketing companies like Ybrant to keep up the pace with progress in technology usage.

 

Mobile users most viewed sites: FB, Google, Yahoo

Facebook, Google and Yahoo are the most accessed websites among mobile internet users, who tend to consume maximum data between 10-11 PM, shows a survey by Bharti Airtel. “Mobile internet sees maximum data consumption between 10 pm – 11pm and Google is most visited website in terms of unique users, while Facebook clocks maximum time spent and leads all websites in terms of page views as well as data consumption,” fourth edition of Airtel Mobitude 2012 survey said. The annual survey of customer preferences is conducted to capture the ‘mobile attitude’ of over 186 million Airtel customers in the country. According to the survey, wallpaper downloads witnessed a 300 per cent jump and recorded 75 million downloads while music downloads number stood at over 150 million. “Chikni Chameli from Agneepath was the most downloaded song of the year, its actress Katrina Kaif continued to maintain the leading position in the category of images downloaded for the 4th consecutive year,” the survey said. Among actors, Shah Rukh Khan led the category of Bollywood actors’ wallpaper downloads, it added. During the year, MMS crossed the one million mark on Diwali and jumped 145 per cent on the festive day for the first time. This year’s analysis also highlighted a fast increasing customer preference for MobileTV, thus resulting in a 65 per cent jump in traffic experienced by the service over last year. The data…reveals an exciting picture of India’s love for movies, music, gaming and social networking. The study also brings to light India’s increasing dependence on smart devices and data usage as they access a whole host of new services on the go.

 

Ybrant Digital’s effective digital marketing through creative visual content

What makes digital marketing effective? Is this the potential target or their buying decisions, if not both of them, then, is that the demography or path of the target? What else can make a company’s digital marketing effective? We must consider many other factors to make our digital marketing more efficient. Most influencing factor is visual content. When we succeed in reaching a target audience and if we fail to impress him/her with our visual content, then consider output as zero but even if it reaches a wrong customer with most attractive visual, word of mouth may help this which gives us certain output. So, apart from all the other factors, visual content is the king in digital marketing industry. 

There are innumerable companies born in India and around the world in the past ten years on digital marketing but if we see only few of those co’s were successful and even some of them like Ybrant Digital, Communicate 2, Resultrix Media have become big brands themselves. How has this been possible? Ybrant Digital totally answers this question with attractive and creative visual content. Not only Ybrant Digital but all of these co’s key focus is on creating the best content for the viewers but for exemplification if we just consider Ybrant Digital, it has been in the same industry since 12 years and has grown much and much bigger increasing its client base in the entire global digital market, majority of the contribution from their visual content. Consumer friendly and interactive content used to be created to engage the customers and also employed many global tools to grasp the concentration of the viewer. Ybrant Digital has the proof of effectiveness of its visual content like Facebook making Ybrant its API partner. Through all these years Ybrant Digital has shown some great visual content with quality information which is leading the firm even now.

This is how even other co’s like Komli Media, Communicate 2 e.t.c are trying to climb to the top chair among this Global digital marketing space by integrating visual content factor in their marketing strategies.

 

Evolution of Digital Marketing (Ybrant Digital)

Digital marketing,a 15 year old sector is still in growing stage taking different forms every day and spreading its scope in almost every industry.

What is the reason behind this exceptional development in all kinds of markets?

When we are trying to find out an answer to this question we will come across different developmental stages of this digital marketing space and also evolution of many companies resulting in adding up weight to this sector.But to come out as an organization in this particular creative distance is a strenuous effort and that too in the field where everything works on mere imagination majorly. However, Digital media evolution has been very quick and also growth is qualitative with these companies understanding about their audiences needs continuously and with relevant marketing. If we observe the process of evolution of a digital marketing company, for example, let it be Ybrant digital, how does it enter this digital space and what changes does it bring to this space and where does it stand now and many more questions like this arise. First of its kind, Ybrant Digital entered through display medium primarily, with the change in industry Ybrant upgraded to web(e-mail) then pioneered in social media and now to mobile apps. If they remained at web or at social media, complication in process of reaching the clients arises and also remains obsolete in market. To avoid that Ybrant Digital focused on change and innovation continuously and as a part of that it also developed API(Application Programming Interface) which is responsible for partnering with FB and now different kinds of mobile apps. This kind of continuous change in digital marketing companies like Ybrant Digital make them withstand the competition serving the customer needs and satisfying the client relevantly. Finally, Ybrant or any other company doesn’t have a dead end in this market as this sector evolves continuously catering the changing needs of audience.

 

Smart Phone which acts smart always!!!!!

That phone is better to have on you during an emergency, an iPhone, Android or a Blackberry? Well, it sort of depends.There are three things to think about when calamity strikes: can you make a phone call? Can you keep tabs on the latest information? And will your battery last?There’s no one type of phone that’s the best at all three, but let me walk you through some of the trade offs.First, making a phone call. Research in Motion’s BlackBerry devices are great at this. Pretty much universally, my BlackBerry can get a signal where my iPhone just cannot. If you’re in the type of emergency where you’re stuck in one spot and can’t roam around to get a signal, the Blackberry proves helpful.On the other hand, if you can walk a couple blocks in search of a better signal, that might make things easier.Next, apps. Why do apps matter? In emergencies, social media is the new email.You can follow emergency response on Twitter, let your Facebook friends know you’re OK, even ask others for help. Apple’s iPhone and Google’s Android smartphones tend to handle social media better.Then there’s the battery. If you can plan ahead, you can get an external charger for iPhones and Android devices that uses AA batteries. Something like Energizer charger.You can’t, however, swap out the battery in an iPhone, but an external charger is arguably better because you can keep your phone running longer that just changing the battery.So, bottom line? If a completely unexpected disaster hits, it’s nice to have a BlackBerry - or a plain old feature phone. But if you’ve got any time to plan, to get some accessories, iPhone and Android really have significant advantages.

 

McD leaves Milan

McDonald’s has sued the city of Milan for 24 million euros in damages over being kicked out of a tourist-packed shopping arcade, the Galleria Vittorio Emanuele II, after the US fast food chain had rented the space for 20 years.A second Prada store will replace McDonald’s in the 19th-century marble-floored shopping mall as a result of a public tender whose terms McDonald’s called “unfair.” To celebrate the last days of one of its busiest restaurants in Italy, McDonald’s offered free burgers, fries and drinks to over 5,000 people from noon, ”We wanted to say goodbye to the Galleria with a smile,” said Paolo Mereghetti, head of communication at McDonald’s in Italy. Losing the spot in the Galleria, which links the city’s historic Duomo cathedral to La Scala Opera house and is close to the chic Montenapoleone shopping street, would cause a 6 million euro loss in missed annual sales. No jobs will be lost as a result. In a show of affection, 1,500 people left messages on a Facebook page set up in early October to comment on the closure.

 

 

Mobile advertising @Ybrant Digital

What type of methods you are using to market your product in the digital landscape? How are you managing your brand and its reach to digital customers? Which are the channels you are selecting to stand out of the competition? Like this,here arises many questions when a company plans to rise their performance in the market. They always come across an enigmatic situation when the actual market situation is not corresponding to our own marketing processes. When we observe the reality, numerous fold increased competition blended with disrupting economic factors evoked as a new check point in today’s marketing world. In this state of uncertainty or perplexity, every organization needs to pick out something correlating out of this uncertain choice.

Digital marketing is always an answer apt to the questions above because it synchronizes company’s processes with customer’s needs. But some part of the problem is the pace at which messages are screaming across the digital atmosphere in the form of banner ads, slick splash pages, fliers on doorsteps and mail marketing campaigns.Organization has to be certain of this and so marketing process should be handled to  digital marketing companies like Ybrant Digital, Komli media and Value-click, which are standing top among this sector.To prioritize your own company or product, one requires a stubbornly specific method. In this new digital age, you are braced to bring your business immediate and relevant exposure only through mobile advertising which is more specific and more target oriented. Among these companies Ybrant Digital has been the best performer in Mobile advertising, Ybrant Digital is also FB’s API partner and FB had chosen Ybrant Digital as PMD. As an advertising business, Ybrant has mobile solution which enables to engage consumers, wherever they are searching. Ybrant implements Mobile engagement that helps clients to target audiences by using performance-minded techniques. By utilizing sophisticated location targeting Ybrant Digital is also now able to narrow target focus even to the micro level including ZIP code, latitude.