Ybrant Digital’s collaborative acquisitions

Ybrant Digital always focus on growth, both organic and inorganic. Company’s growth has been enormous in the last five years and its inorganic growth has also important role to play in this. Ybrant digital’s business expansion through acquisitions and mergers had gone extremely good and strategic than any other company with 90% success rate. Following are the key acquisitions Ybrant underwent in the recent years.

- Ybrant acquired Lycos for US$ 36 million in 2010, which is now its wholly-owned subsidiary.Lycos is the leading search-based Internet media and broadband content provider. It averages 12-15 monthly unique visitors a month in the US and is a top-25 Internet destination, reaching 60 million unique visitors globally.

- Ordian is Ybrant’s international ad network brand, conducting local sales and site-specific representation in Europe, North America, Latin America, Israel, Argentina, Germany, India and the UK. It is accredited by the Internet Advertising Sales House (IASH) and enables premium websites to monetize their international traffic in more than 40 countries.

- Ad Dynamix is an interactive ad network offering customized campaigns and conducts advertisement deliveries for the US market and specializes in performance-based advertising.

- MediosOne has an online ad network in South America, Europe and India and assists advertisers, publishers and agencies with graphical and contextual banners. It aids in demographic targeting and reaching out to users native languages.

- Dream ad is a leading ad network company specialized in Internet media and possesses an exclusive sales house for Microsoft advertising in Latin America.

- Max Interactive specializes in banner based web advertising and mobile. This strategic acquisition has helped Ybrant enter the attractive AsiaPacific market.

 

Ybrant Digital’s campaign analysis

Ybrant Digital’s technological up-gradations and utilization has no boundaries. Following are the few points which explains ybrant’s technological edge over the other digital marketing companies…..

- Ybrant’s campaign analysis optimizes customer response rates and targets the right customer

mix to achieve desired target goals.

-Ybrant Digital uses proprietary technology and data analysis capabilities to track, store and

measure website data used for improving campaign performance.

- Ybrant’s ad serving system enables it to provide campaign data to clients through comprehensive

online performance reports, which helps them in evaluating campaign effectiveness across multiple dimensions

.- Ybrant Digital’s ability to conduct ongoing advertising campaigns helps in simultaneous data collection and

storage in its data warehouse. This data is analysed to structure it for targeted advertising campaigns to

enable clients to reach the desired results.

 

Ybrant Digital’s technological platforms & advantages

Ybrant Digital provides technology solutions to execute global advertisement campaigns by email marketing platforms, ad serving technology requirements, web analytics for publishers and marketer interfaces. Ybrant Digital deploys a mix of open source and commercially-available software, using the following technology platforms:

 Ad management system (AMS): It is an innovative advertisement management technology that combines targeting capabilities with robust tracking, inventory management and reporting features to provide comprehensive solutions or advertisers and publishers.

Co-registration: Co-registration engine is a web-based lead generation software solution, which helps publishers in campaign management, tracking website traffic, revenue accounting and providing performance details on statistical reports.

VoloMP: It is a bulk email platform and the best solution for email marketers as the platform is capable of sending up to 20 million emails per day and can enhance the client’s financial performance.

Affiliate management: Affiliate management software can track high volumes of impressions, clicks and specified actions that could come from different publishing sources including websites, emails, search engines and newsletters.

Ybrant Digital’s campaign analysis optimizes customer response rates and targets the right customer mix to achieve desired target goals

 

Ybrant Digital’s Revenue Models

Ybrant digital provides end-to-end digital marketing solutions to global businesses, agencies, advertisers and online publishers, by utilizing the power of the Internet. It buys media from publishers and sells them to the advertisers and agencies.
-It has affiliations with over 6,000 online publishers and over 140 agencies.
YBRANT’S REVENUE MODELS

CPM (Cost per thousand impressions):An impression is a single appearance of an advertisement on a web page.

Each time an advertisement loads onto a user’s screen, the ad server counts that loading as one impression. CPM is

used for measuring the worth and cost of a specific e-marketing campaign and it is usually applied with web banners,

text links, email and opt-in e-mail advertising.

CPC (Cost per click):

CPC

is used to direct traffic to websites, where advertisers pay publishers when the advertisements are clicked upon.

CPA (Cost per action):

In CPA, the advertiser pays for each specified action purchase, form submission and other things inked to the advertisement.

Thus, -Ybrant Digital enables advertisers to tackle the potential of the digital media by connecting them to target audiences, enhancing their brand visibility and maximizing their revenues.

 

Ybrant Digital’s Outlook on Revenue generating strategies

The digital advertising industry is poised for growth with almost 20 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant Digital intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:

Increase market share in the already established markets of the US and Europe through the organic and inorganic routes, and to leverage globally integrated model.

Acquire a stake in the Israel-based Web 3.0, which provides mobile marketing, performance based marketing and smartphone development solutions. This will help Ybrant expand geographically and acquire a strong advertising sales force.

Ybrant Digital also introduce a unique technology offering the best solutions for advertisers to access brand-safe and quality inventory as well as publishers to enjoy a constant feed of quality advertising to monetize their social network inventory.

Ybrant’s merge with LGS Global to create a global digital marketing powerhouse offering comprehensive digital marketing services for businesses, publishers and agencies across best in-class platforms.

Expansion of geographic presence to Eastern Europe, China, Africa and South Korea, developing a local merchant database through local search.

Ybrant aims at establishing relations with traditional advertising and media service providers through superior and comprehensive offerings.

Ybrant digital also planning to leverage sales network through the acquisition of an under monetized media.

The digital advertising industry is poised for growth with 20-30 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:t Increase our market share in the already established markets of the US and Europe through the organic and inorganic routes, and leveraging our globally integrated model.t Acquire a stake in the Israel-based Web 3.0 (exclusive representative of Yahoo! Israel), which provides mobile marketing, performancebased marketing and smartphone development solutions. This will help Ybrant expand geographically and

 

Ybrant Digital’s Operational Highlights 2010-11

Ybrant Digital capitalized on this digital marketing industry reality through the following performance: 

- Registered a 26.35% growth in revenues from `354.1 crore to 447.4 crore and 16% growth in net profit from `84.7 crore to 98.3 crore.

-Released Facebook Quality Control Center (QCC), a new technology solution to comply with Facebook’s advertising regulations, designed to enhance user experience and ensure that only the most relevant and acceptable advertisements are displayed.

-Selected by Facebook as its official marketing application programming interface (API) partner, which will enable the Ybrant digital’s technology platform to integrate into the Facebook Ads system and provide marketers with new solutions.

-Emerged as an exclusive representative for Viacom in Argentina and Chile strengths in display, social media and mobile to offer  seamless cross platform solutions.

 -Ybrant’s brand-safe solutions, prevent advertisements from appearing on non-legitimate sites in real-time.

 -Launched the first mobile advertising campaign using the new Mobile Ad server.

 -Ybrant Digital also launched Lycos Games in the UK and Australia.

 

Balancing act of a Growth Enterprise: Ybrant Digital

Ybrant Digital, a digital marketing company, has found success by maintaining a healthy balance between organic and inorganic growth. As it grows from strength to strength, the company’s top management see it emerging as a leader as fragmented markets consolidate themselves in the future.

Where there is media, there is content creation. And this content creation requires monetization. With the digital medium, digital marketing is a critical element to growth, Ybrant Digital (Ybrant). And Ybrant’s objective is to focus on the monetization by fundamentally helping content builders find suitable advertisers and providing advertisers with an effective medium.

However, this business clarity took its time. The company began as a digital greeting cards concern in the U.S. and morphed with a change in market dynamics. There is a definite difference between having a business plan and implementing it in the face of market realities. They went from being a dot com to a services provider to advertising networks in the U.S. That team saw this move was impacting them positively and prompted a decision to climb higher in the value chain. This was a move that was more due to opportunity as opposed to facing a difficulty. And if turnovers tell a story, the move was certainly in the right direction. Ybrant Digital ended 2011 with revenues of close to 272 Cr and today, its presence has spread to over 20 countries.

 

60 million licenses sold: Microsoft

Microsoft Corp has sold 60 million licenses and upgrades for its new Windows 8 operating system in the 10 weeks since its launch, one of the top executives of the company’s Windows unit said at the Consumer Electronics Show.The sales are in line with those of Windows 7, Microsoft’s last operating system launched in 2009, said Tami Reller, chief financial officer of the Windows division. Reller did not say how many of its new Surface tablets Microsoft had sold.

 

 

Ybrant digital’s 2012

An incredible year for a global leader of digital marketing industry, Ybrant Digital. Most of the year’s good news were from Facebook and our growth in this companionship throughout the year. If we see the developments of a previous year, list follows this way:

To start with, Ybrant Digital became their key company by offering privileged advertising features for FB campaigns. Sooner, ybrant  set the trend in the social sphere by becoming part of the Preferred Marketing Program Developer on Facebook, having obtained the relevant certificate under the Advertising API. Ybrant planned to buy an US firm for $175mn and however the deal falls though. Ybrant Digital then acquired some minor stake in Israel based web 3.0 in June. Then the long awaited merger with Hyderabad IT firm LGS Global completed by listing Ybrant digital in BSE. Then they planned & raised $100mn through PE to fund one of its proposed acquisitions from PE firms like GE Asia Pacific Capital, Oak Investments, Venus Capital and many more. Throughout the year Ybrant, as a leading digital marketing firm have seen many gains and some downsides also. As a whole 2012 helped Ybrant Digital gain more growth in both revenues, sales and market base.

 

World’s longest high speed rail- China’s

China will open the world’s longest high-speed rail line next week when a link between Beijing and the southern metropolis of Guangzhou is inaugurated, underscoring its commitment to a trouble-plagued transport scheme.The 2,298-km (1,428-mile) line, parts of which are already in operation, will begin full service on Wednesday, halving travel time to less than 10 hours on trains which will run at 300 kph (186 mph).The new route offers a chance for China’s railways ministry, which has been dogged by scandals and missteps, to redeem itself.A July 2011 crash of a high-speed train killed 40 people and raised concerns about the safety of the fast-growing network and threatened plans to export high-speed technology.

Last year’s accident near the booming eastern coastal city of Wenzhou occurred when a high-speed train rammed into another stranded on the track after being hit by lightning.Rail investment slowed sharply in the wake of that accident and state media reported earlier this year that the government had cut planned railway investment by 500 billion yuan to 2.3 trillion yuan under a five-year plan to 2015.But that may reflect cuts that have already taken place as the Ministry of Railways has raised its planned investment budget three times this year as part of government efforts to bolster a slowing economy.The ministry plans to spend a total of 630 billion yuan in 2012 and has been given clearance to sell more bonds to finance the investments – one of the few outright spending commitments made by the central government in a slew of project approvals worth $157 billion which have not specified how they will be funded.Despite its expanding network, the Ministry of Railways struggles to make money. It suffered an after-tax loss of 8.8 billion yuan in the first half of 2012 in the face of rising operating costs and mounting debts.However, the government says it remained committed to building high-speed railways between its major cities, with China eventually planning to run them into Russia and down to Southeast Asia.China said in May it would open up the railway industry to private investment on an unprecedented scale, but private investors have been skeptical. The need for funding is acute. China still needs billions more in rail investment to remove bottlenecks in cargo transport, ease overcrowding in passenger transport and develop commuter lines in its sprawling mega cities.