Monthly Archives: November 2012

Ybrant Digital’s effective digital marketing through creative visual content

What makes digital marketing effective? Is this the potential target or their buying decisions, if not both of them, then, is that the demography or path of the target? What else can make a company’s digital marketing effective? We must consider many other factors to make our digital marketing more efficient. Most influencing factor is visual content. When we succeed in reaching a target audience and if we fail to impress him/her with our visual content, then consider output as zero but even if it reaches a wrong customer with most attractive visual, word of mouth may help this which gives us certain output. So, apart from all the other factors, visual content is the king in digital marketing industry. 

There are innumerable companies born in India and around the world in the past ten years on digital marketing but if we see only few of those co’s were successful and even some of them like Ybrant Digital, Communicate 2, Resultrix Media have become big brands themselves. How has this been possible? Ybrant Digital totally answers this question with attractive and creative visual content. Not only Ybrant Digital but all of these co’s key focus is on creating the best content for the viewers but for exemplification if we just consider Ybrant Digital, it has been in the same industry since 12 years and has grown much and much bigger increasing its client base in the entire global digital market, majority of the contribution from their visual content. Consumer friendly and interactive content used to be created to engage the customers and also employed many global tools to grasp the concentration of the viewer. Ybrant Digital has the proof of effectiveness of its visual content like Facebook making Ybrant its API partner. Through all these years Ybrant Digital has shown some great visual content with quality information which is leading the firm even now.

This is how even other co’s like Komli Media, Communicate 2 e.t.c are trying to climb to the top chair among this Global digital marketing space by integrating visual content factor in their marketing strategies.


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Oil reserves in Africa: Can India gain this advantage?

Price and political risk could throw a spanner in India’s efforts to make the most of the vast reserves in offshore Mozambique.As the crow flies, Rovuma basin in offshore Mozambique is only about 5,500 km away from Kochi. Not a long way to transport gas at all. Especially if you consider the options. As home production comes down, Indian companies have been scouring the earth looking for oil and gas to feed India’s growing energy demand.  It is now pretty clear that at least 60 percent of the hydrocarbons needed to fuel our economy over the next decade will have to be imported. The huge boost in supply expected from Reliance Industries’ Krishna-Godavari discovery in 2002 has failed to materialize and ONGC’s production is stagnant. Long-winded negotiations are still trying to get natural gas from Turkmenistan through the TAPI pipeline. For here and now, pragmatic gas suppliers like GAIL India have little option but to sign up contracts to buy LNG (liquefied natural gas) from producers as far off as the US, Russia and Australia. 

In the middle of this, fresh discoveries in East Africa bring much hope. Recoverable reserves in the Rovuma basin have crossed 100 tcf (trillion cubic feet) and are already higher than India’s Krishna-Godavari offshore. The prospect has an India connection as Bharat Petroleum and Videocon are part of the six-member consortium that found the gas this June. Local demand is not large and the consortium is firming up plans to set up an LNG plant to ship the gas out. Yet, two big issues could prevent the gas from making it to India. The first hitch is the price. The consortium is in the process of peddling its wares in Asian markets, looking for buyers at USD 13to USD 14/million metric British thermal units (mmbtu). Indian customers are unwilling to buy at this price.  BPCL has two conflicting objectives in this venture. As producer of the gas, its aim is to maximise profits and find a buyer who can pay the most. But as a government-owned company with ambitions of being a major gas marketer, BPCL would like to see the gas being brought into India. It has already invested close to Rs 4,000 crore in the project. The first LNG train (liquefaction and purification facilities) of 5 tcf is expected to be certified this month, with the second one following in six months.The second and more difficult issue is the huge political risks of operating in East Africa. Large oil discoveries around Uganda’s Lake Albert in 2006 and subsequent gas discoveries in offshore Mozambique have transformed it into an up-and-coming destination. Of the 27 wells drilled in the last two years in offshore Tanzania and Mozambique, 24 have yielded discoveries. Yet, East Africa remains a frontier region with the danger of being afflicted with the Resource Curse – a paradox in which countries that have abundant natural resources suffer from stunted growth and social inequalities that trigger unrest. . Endemic corruption and limited oil and gas infrastructure will pose significant challenges to operators. Can Indian companies get around such problems? Chinese companies have made rapid inroads into Africa, often outbidding the Indians. Engagement at the diplomatic level offers some comfort. Yet, at the core, the industry will have to find solutions. India doesn’t have much of an option otherwise.


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Climax of a never ending crime story: Kasab Hanged to Death(OperationX)

Ajmal Kasab, the lone Pakistani gunman caught alive after the Mumbai terror attack, was hanged to death at the Yerawada central prison here in a top-secret operation this morning, less than a week before the fourth anniversary of the carnage. 25-year old Kasab was hanged at 7.30 am, Maharashtra Home Minister R R Patil said in Mumbai shortly after the hanging. Pakistan government was kept informed about the execution. Maharashtra Chief Minister Prithviraj Chavan said Kasab was buried inside the Yeravadi jail premises. Kasab did not have any last wish or a will.. The execution in the Mumbai attack trial brought closure to many people affected by the audacious strike by 10 terrorists of Pakistan-based terror outfit Lashkar-e-Taiba (LeT) in which 166 people were killed. Nine LeT men were killed during the 60-hour siege which began on the night of November 26, 2008. Kasab was executed after he exhausted all legal remedies available to escape the noose with President Pranab Mukherjee rejecting his mercy plea on November 5. Kasab, who has been lodged at the Arthur Road prison in central Mumbai ever since his arrest soon after the terror attack, was whisked out of his heavily-guarded cell in the intervening night of November 18 and 19. The team, along with Kasab, reached Pune’s Yerwada jail in the wee hours of November 19, India informed Pakistan Government and Kasab’s family about the “inevitable event” of his execution. Attempted to convey to Pakistan’s Foreign Office that this decision has been taken and the execution will be done this morning. Since those were not accepted by Foreign Office, by fax we indicated the information to them.

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Posted by on November 21, 2012 in current affairs, India, Politics


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South China Sea row – U.S, Japan, China

In his first meeting with a Chinese leader since his re-election, U.S. President Barack Obama said on Tuesday Washington and its chief economic rival must work together to “establish clear rules of the road” for trade and investment.Obama’s comments, on the final leg of a three-day Southeast Asian trip, come amid simmering tensions in Asia over China and its territorial claims as leaders from the Asia-Pacifc meet in the Cambodian capital Phnom Penh. Divisions over Chinese sovereignty claims in the mineral-rich South China Sea marred a Southeast Asian leaders’ summit on Monday and roiled a July meeting of the Association of Southeast Asian Nations (ASEAN) where foreign ministers failed to agree on a communique for the first time ever.Japanese Prime Minister Yoshihiko Noda told Obama earlier that mounting Asian security problems raise the importance of the U.S.-Japan alliance, a veiled reference to tensions over Chinese sovereignty claims and maritime disputes.

Obama is expected to raise Asia’s divisive territorial disputes in closed-door meetings later on Tuesday at the East Asia Summit which also includes leaders from ASEAN, India, South Korea, Australia and New Zealand. China’s claims of sovereignty over the South China Sea set it directly against Vietnam and the Philippines in one of Asia’s most divisive and vexing security problems. Brunei, Taiwan and Malaysia also lay claim to parts of the sea. Sino-Japanese relations are also under strain after the Japanese government bought disputed islands known as Senkaku in Japan and Diaoyu in China from a private Japanese owner in September, triggering violent protests and calls for boycotts of Japanese products across China.China says both disputes involve sea-lanes vital for its economy.Alternative diplomatic routes for the Philippines would likely involve the United States, one of its closest allies, which has said it has a national interest in freedom of navigation through the South China Sea’s vital shipping lanes. ASEAN on Sunday agreed to formally ask China to start talks on a Code of Conduct (CoC) aimed at easing the risk of naval flash points, according to Surin. But Wen played down the need for urgent action in talks on Sunday night with Hun Sen.Late on Monday, Obama and Southeast Asian leaders launched a trade initiative known as the U.S.-ASEAN Expanded Economic Engagement, which is aimed at smoothing a path for Asian nations to link up with the Trans-Pacific Partnership, a pact the United States is negotiating with 10 Asian countries and the Western Hemisphere.


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Jackie Chan’s best and last action movie- Chinese Zodiac 2012

Kung Fu superstar Jackie Chan said that while the upcoming film “Chinese Zodiac 2012” will be his last major action movie, citing his increasing age, he will still be packing punches in the world of philanthropy.Chan wrote, directed and produced his latest film, set to premiere in cinemas in China next month. He also plays the lead role and said that he regarded it the “best film for myself” in the last ten years.

“I’m the director, I’m the writer, I’m the producer, I’m the action director, almost everything,” the 58-year-old Hong Kong actor told Reuters while in Beijing to film a documentary.

In the film, Chan is a treasure hunter seeking to repatriate sculpture heads of the 12 animals of the Chinese zodiac, which were taken from Beijing’s Summer Palace by French and British forces during the Opium Wars.He said it was an important movie for him because it will be his last major action feature, although he insisted it is not the end of his action career.Chan was recently awarded the Social Philanthropist of the Year award by Harpers Bazaar magazine. He said he wanted to increase time devoted to charitable work and hoped China’s leagues of newly wealthy will follow his example – which he underlined by auctioning a Bentley 666 for around 6 million yuan.China now has more billionaires than any other Asian country, but very few philanthropic organizations, and giving to charity remains a relatively new phenomenon in the world’s most populous country.Chan said while Chinese philanthropists have made some encouraging strides, much more still needs to be done – a task made harder by the Internet, with netizens willing to leap on every perceived wrong move.

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Posted by on November 20, 2012 in current affairs, Entertainment


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Protests against Gay-Marriages in France

Tens of thousands of people, joined by Catholic church leaders, marched in cities across France on Saturday to protest against government plans to legalize same-sex marriage.Demonstrators, holding banners with slogans such as “don’t touch civil marriage”, “all born from the union of a man and a woman” and “one father + (plus) one mother for all children”, took to the streets in Paris, Lyon, Marseille and other major towns.The organisation behind the protests, called “Demos for All” in imitation of the “marriage for all” call of gay-marriage campaigners, claims the Socialist government’s reforms, which polls indicate have popular support, would threaten “major and dangerous upheaval”.The organizers said 200,000 people demonstrated in the French capital, compared with a police estimate of 70,000.France’s National Assembly is due to start examining the proposed law allowing same-sex marriage in January, with a vote expected in mid-2013. It would grant gay couples the right to adopt children, but not to use assisted procreation methods.Recent polls show the majority of French people support gay marriage, though not the right for homosexual couples to adopt.France’s top Catholic prelate, Paris Cardinal Andre Vingt-Trois, earlier in November criticized the government for forging ahead with the plans at a time when the country faced urgent economic concerns.Pope Benedict told French bishops visiting the Vatican on Saturday not to be “afraid” of spreading Christian teachings.Jean-Francois Cope, who is hoping to become leader of the opposition centre-right UMP party in an internal contest with ex-Prime Minister Francois Fillon on Sunday, sent a letter of support to the protesters.While he said he would not join them, other elected UMP representatives and mayors were among demonstrators in Paris.Lyon Cardinal Philippe Barbarin, who has said marriage was defined at the very start of the Bible as created by God to join man and woman, was one of around 10,000 protesters in that city, according to figures from the organizers.



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Posted by on November 19, 2012 in current affairs


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Singapore’s economy- stronger year ahead

The latest growth snapshot of Singapore’s economy may have painted a worrying picture, but economists point to encouraging signs in other parts of Asia which signal that the worst could be over for the tiny island state. Singapore’s gross domestic product (GDP) in the third quarter contracted at a faster pace than initially expected, shrinking 5.9 percent in the third quarter from the previous quarter, worse than its earlier flash estimate of a 1.5 percent contraction.

On a year-on-year basis, the economy grew 0.3 percent from the same period last year, slower than the advance estimate of 1.3 percent and economists’ forecasts of 0.9 percent. The set of numbers prompted the government to reduce its outlook for GDP this year which it now expects to grow at around 1.5 percent, down from a previous forecast of 1.5-2.5 per cent.However, the third quarter numbers could be as bad as it get for Singapore, according to economists, who expect exports for the trade-sensitive nation to pick up in the final quarter of the year, as seen in recent data.Recent signs of bottoming in exports growth in bellwether countries such as Korea, Taiwan, and crucially China, are encouraging. We have seen some early signs of this in the (Singapore) non-oil domestic exports data for October, and chances are more will come through into the year-end.Non-oil domestic exports rose 7.9 percent in October from a year earlier, far better than the forecast of 3.1 percent in a Reuters poll. This reinforces the view that exports from trade powerhouses in the region are stabilizing after declining for most of the year.If exports continue to recover, Singapore’s GDP could pick up more strongly in the fourth quarter.Singapore’s trade-dependent economy is very sensitive to external demand because exports make up more than 200 percent of its GDP, making it one of the most vulnerable economies in the event of a global slowdown.Earlier this year, a possible disaster triggered by a Greek exit from the euro zone sparked concerns that Singapore would be tipped into a “major trade shock”, with the fallout similar to that of the 2008-09 financial crisis.So far, the economy has managed to avert a recession, while the third-quarter numbers are “poor,” the economy has probably bottomed in the third quarter.The Singapore economy continues to struggle in the context of a still subdued external environment. Credit Suisse expects the Singapore economy to expand 1.7 percent this year, compared to growth of 4.9 percent in 2011.

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Posted by on November 19, 2012 in current affairs, Economics, Markets


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