Monthly Archives: March 2013

BRICS bank!!!!!

In a major move aimed at reforming the global financial architecture, the BRICS finance ministers today agreedBRICS on the setting up of a development bank to fund infrastructure and development projects in the five-nation grouping of emerging powers.The agreement came after weeks of negotiations among the five emerging economies in a move aimed at changing the rules of governance in global governance, especially the Bretton Woods institutions like the World Bank and International Monetary Fund.Senior Indian negotiators have said that the BRICS bank initiative will be cleared at the level of the heads of government when the summit adopts the report of the finance ministers. Issues including capital, membership and governance still dog the BRICS bank over which a final document may get ready by next year. Still it may take years before it finally gets going.The BRICS bank can also borrow from other banks to pitch in with the much-needed capital. The BRICS bank will focus on funding infrastructure and development projects in the BRICS and other emerging economies and developing countries in a direct challenge to the way the World Bank and IMF do their business.However, Indian negotiators are also conscious of the fact that issues like capital, membership and governance are yet to be thrashed but before the summit can put a seal of approval on launching the BRICS bank.


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Men, Are u Good-looking???? u can earn more!!!!!!

BusinessmanGood-looking male workers can earn 22 percent more than their plainer colleagues doing the same job, a new study has claimed.However, good looks do not result in increased salaries for women, the study found.Researchers also found that below-average looks or outright ugliness can reduce a man’s earnings by 26 percent compared to an average-looking worker.The ‘good-looks’ effect exists across the social spectrum and attractive men in all jobs, from male assembly line workers to highly-paid professional careers, can earn 22 percent more than their colleagues doing an identical role.The research was conducted by Andrew Leigh, a former economics professor at the Australian National University, and Jeff Borland of the University of Melbourne.The largest exercise of its kind, it repeated a survey from 1984 to see if the beauty premium had changed.Leigh said that although he believed good-looking women may also be paid more, the study did not demonstrate this.Beauty can be a double-edged sword for women. Some people still believe good looks and intelligence are incompatible in women so a good-looking woman can’t be that productive, but there’s no dumb-blonde syndrome affecting men’s pay.Leigh said the research showed people in the workplace were “lookist” and he hoped the findings would help employers overcome their prejudice.


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Ybrant Digital’s Revenue Models

Ybrant digital provides end-to-end digital marketing solutions to global businesses, agencies, advertisers and online publishers, by utilizing the power of the Internet. It buys media from publishers and sells them to the advertisers and agencies.
-It has affiliations with over 6,000 online publishers and over 140 agencies.

CPM (Cost per thousand impressions):An impression is a single appearance of an advertisement on a web page.

Each time an advertisement loads onto a user’s screen, the ad server counts that loading as one impression. CPM is
used for measuring the worth and cost of a specific e-marketing campaign and it is usually applied with web banners,
text links, email and opt-in e-mail advertising.
CPC (Cost per click):
is used to direct traffic to websites, where advertisers pay publishers when the advertisements are clicked upon.
CPA (Cost per action):
In CPA, the advertiser pays for each specified action purchase, form submission and other things inked to the advertisement.
Thus, –Ybrant Digital enables advertisers to tackle the potential of the digital media by connecting them to target audiences, enhancing their brand visibility and maximizing their revenues.

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Swiss govt’s progress on illicit wealth

Facing demands from India and other countries for banking details of persons with alleged black money in Switzerland, the European nation has proposed new rules for combating money laundering and mandating extra due diligence by banks before accepting clients’ money.Switzerland’s Federal Council, the country’s top-most policy making body, has proposed that these norms would be put through an extensive consultation process till June 15.

NYT2009030318474763CThe proposals come within days of Switzerland promising deepening of dialogue with India on administrative assistance and exchange of information about suspected illicit wealth stashed by Indians in the Swiss banks.At the same time, Switzerland’s finance ministry has also made it clear that it would not entertain any banking information requests that are based on stolen or illegally obtained account details, while it has also refused to consider any fishing expedition for Swiss bank details.In its latest proposals, the Federal Council said it has adopted two consultation drafts – one for implementation of the revised international recommendations on combating money-laundering and terrorist-financing, and the second for putting in place and extended due diligence requirements should prevent untaxed assets from being accepted by financial intermediaries in Switzerland.India is probing alleged stashing of untaxed funds in certain Swiss banks. The country has not got details of such funds directly from Switzerland and it is said that these details found their way to India after certain account details were stolen electronically by a third party.


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Ybrant Digital’s Outlook on Revenue generating strategies

YBRANTThe digital advertising industry is poised for growth with almost 20 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant Digital intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:
Increase market share in the already established markets of the US and Europe through the organic and inorganic routes, and to leverage globally integrated model.
Acquire a stake in the Israel-based Web 3.0, which provides mobile marketing, performance based marketing and smartphone development solutions. This will help Ybrant expand geographically and acquire a strong advertising sales force.
Ybrant Digital also introduce a unique technology offering the best solutions for advertisers to access brand-safe and quality inventory as well as publishers to enjoy a constant feed of quality advertising to monetize their social network inventory.
Ybrant’s merge with LGS Global to create a global digital marketing powerhouse offering comprehensive digital marketing services for businesses, publishers and agencies across best in-class platforms.
Expansion of geographic presence to Eastern Europe, China, Africa and South Korea, developing a local merchant database through local search.
Ybrant aims at establishing relations with traditional advertising and media service providers through superior and comprehensive offerings.
Ybrant digital also planning to leverage sales network through the acquisition of an under monetized media.

The digital advertising industry is poised for growth with 20-30 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:t Increase our market share in the already established markets of the US and Europe through the organic and inorganic routes, and leveraging our globally integrated model.t Acquire a stake in the Israel-based Web 3.0 (exclusive representative of Yahoo! Israel), which provides mobile marketing, performancebased marketing and smartphone development solutions. This will help Ybrant expand geographically and


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