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The New Marketing Era – Where Technology Abuts Marketing Strategies

25 Feb

It’s interesting to note how the digital advertising spend is increasing across all geographies globally. Digital marketing is the most happening way of marketing that has broached in the process of technological evolution. This kind of marketing uses the electronic devices as a media to take over the global sprawl.

LYCOS

Digital content monetization involves monitoring things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etcetera. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, television and radio channels, et cetera.

Digital Marketing is the marketing strategy in the new era of technology and search engine giants like Google, LYCOS, Bing, Yahoo and more play a vital role in the executing the marketing strategies. Content monetization and traffic analysis are picking up in a big way to tap the ever growing online market. There are many players in the Digital Marketing space, such as Lycos, who aim to take the world of marketing to the next level.

Digital marketing trends have been simplified with the technological advancements and the world wide networking. Lycos delivers its services to  businesses, agencies, and online publishers worldwide in meeting their Digital marketing needs. Lycos has been one among the first few search engines on the world wide web, even before Google or Yahoo. It was founded in the year 1994 by Bob Davis. It has gradually evolved into one of the most widely known internet brands and a comprehensive digital media destination, chauffeuring to all the Digital Marketing needs across the world.

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Posted by on February 25, 2015 in Corporate, Finance

 

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