LYCOS: Connected, Vertically and Horizontally

27 Apr


The IT landscape is becoming an ocean of futuristic possibilities and equally there are several players that are taking the plunge into the current and futuristic trends. Having said that, reminds me of a recent article that’s worth quoting, – “With a trillon sensors embedded in the environment—all connected by computing systems, software and services—it will be possible to hear the heartbeat of the Earth, impacting human interaction with the globe as profoundly as the Internet has revolutionized communications”. Amazing!

If you ask me what’s possible, I would say everything! You name it and it’s going be for real in the near future or in the far future. You heard it right, see this list –
1. Artificial intelligence assistants
2. Computers are everywhere – but unseen
3. Virtual animals with digital minds
4. The 1st sanctioned megascale geo-engineering project
5. The interplanetary Internet – I love this one
6. The 1st true anti-aging intervention
7. Autonomous robots with a license to kill
8. Lab-grown organs, and meat
9. Personal fabricators in every home
10. The oceans will quench the world’s thirst – I truly wish this happens sooner

“First we build the tools, then they build us” (McLuhan), and ‘Technology has no Ethics” (source:

Technology is Power
The fact that there will be a global system of interconnected computer networks, sensors, actuators, and devices all using the internet protocol holds so much potential to change our lives that it is often referred to as the internet’s next generation. The related area of connectivity (connecting objects to the network/Internet and to one another through all sorts of rules) is also a very significant opportunity.


Why I mentioned LYCOS here? Came across a Business Standard interview with Mr. Suresh Reddy, Chairman & CEO of LYCOS. To quote BS: “When contacted, Suresh Reddy, chairman and chief executive officer of Lycos Internet, said, “As a policy, we do not comment on market speculations.”

Reddy, however, said that the company was now focusing on the burgeoning digital marketing space in India and was in the process of developing a slew of products around Internet of Things (IoT).

Stating that the digital marketing industry is pegged at $140 billion globally, Reddy said it stood at close to Rs. 3,000 crore in India with a year-on-year growth of 40%, primarily driven by IoT.

“IoT will change the whole paradigm. We have an entire strategy in place for IoT and we will be launching a consumer-connecting IoT product with key focus on India, sometime during the current financial year,” he said.”

Interesting is the space, interesting is LYCOS!

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Posted by on April 27, 2015 in Corporate


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