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Category Archives: Finance

IoT: Wired Wirelessly

Did you realize? Your mobile phone is soon becoming the universal remote control of the Internet of Things. You are wired wirelessly and connected while mobile. Technology is magic, agree? So to conclude, you are mired in technology and the only way out is embrace it wholeheartedly!

The Internet of Things (IoT) is beginning to grow significantly, as consumers, businesses, and governments recognize the benefit of connecting inert devices to the internet.
And, LYCOS, the company we have been following seems to be a part of this big growing market. The company’s press release last week indicates an IoT product coming out soon. As always, LYCOS never disappoints its customers, partners and investors.
Lycos

New startups and large corporations that are eager to be a part of what could be a huge market, and all sorts of enabling products and technologies, are all jumping into the burst of activity and creativity that is getting entrepreneurs, VCs and the press equally excited.

As the BusinessInsider states,
The Internet of Things will be the largest device market in the world. By 2019 it will be more than double the size of the smartphone, PC, tablet, connected car, and the wearable market combined.

The IoT will result in $1.7 trillion in value added to the global economy in 2019. This includes hardware, software, installation costs, management services, and economic value added from realized IoT efficiencies.

Device shipments will reach 6.7 billion in 2019 for a five-year CAGR of 61%. Revenue from hardware sales will be only $50 billion or 8% of the total revenue from IoT-specific efforts, as software makers and infrastructure companies will earn the lion’s share.

The main benefit of growth in the IoT will be increased efficiency and lower costs. The IoT promises increased efficiency within the home, city, and workplace by giving control to the user. However, many are hesitant to use devices as security problems are still an issue.

The IoT lacks a common set of standards and technologies that would allow for compatibility and ease-of-use. There are currently few standards (or regulations) for what is needed to run an IoT device. Consortia that group together global industrial, tech, and electronics companies are involved in an effort to standardize the IoT and solve the most pressing security concerns.
Lot-Value

Internet of Things developer tools and products are now available. Apple, for instance, has released HealthKit and HomeKit developer tools as part of its latest operating-system upgrade, and Google acquired Nest to catalyze the development of an Internet of Things platform and applications.

Demand for the first generation of Internet of Things products (fitness bands, smart watches, and smart thermostats, for instance) will increase as component technologies evolve and their costs decline.

 
 

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The New Marketing Era – Where Technology Abuts Marketing Strategies

It’s interesting to note how the digital advertising spend is increasing across all geographies globally. Digital marketing is the most happening way of marketing that has broached in the process of technological evolution. This kind of marketing uses the electronic devices as a media to take over the global sprawl.

LYCOS

Digital content monetization involves monitoring things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etcetera. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, television and radio channels, et cetera.

Digital Marketing is the marketing strategy in the new era of technology and search engine giants like Google, LYCOS, Bing, Yahoo and more play a vital role in the executing the marketing strategies. Content monetization and traffic analysis are picking up in a big way to tap the ever growing online market. There are many players in the Digital Marketing space, such as Lycos, who aim to take the world of marketing to the next level.

Digital marketing trends have been simplified with the technological advancements and the world wide networking. Lycos delivers its services to  businesses, agencies, and online publishers worldwide in meeting their Digital marketing needs. Lycos has been one among the first few search engines on the world wide web, even before Google or Yahoo. It was founded in the year 1994 by Bob Davis. It has gradually evolved into one of the most widely known internet brands and a comprehensive digital media destination, chauffeuring to all the Digital Marketing needs across the world.

 
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Posted by on February 25, 2015 in Corporate, Finance

 

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Global presence of Ybrant Digital

Ybrant Digital – One of the leading Indian digital marketing company with significant global presence.Ybrant digital
 – Ybratn digital offers multi-channel platform with proprietary technology to reach consumers across different screens (net, mobile, video, social media) & across countries including faster growing emerging markets such as Latin America, Israel, India, China and Australia.
 – Made 12 corporate investments over the last six years to achieve wider market penetration in terms of        product & reach.
 – Generates over 1.5 billion searches and 34 billion impressions per month to service 150+ agencies & brands of over 2000+ advertisers and 6000+publishers across 140 countries.
 – Owner of premium brands like Lycos, Gamesville, Tripod and Angelfire
 – Ybrant also emerged as a player of relevance for three of the top five publisher networks and three of the top five advertising agencies globally.
 – Ybrant Digital partnered through advertising agencies with blue chip advertisers and publisher networks including MTV, Yahoo, Samsung, Facebook, MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel,Sony India, Coco Cola, Star India, Vodafone, Reliance Communications, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC.

 

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Ybrant Digital’s specifications as a Market Leader

ybrant-digitalIndustry pioneer:

Established in 2000, Ybrant Digital enjoys a decades worth of rich experience in digital advertising. It possesses deep industry insights and has influenced the gradual shift from traditional to digital media, on the back of rising Internet usage and penetration.

Global presence:

Ybrant Digital enjoys a strong presence in over 20 countries, enabling it to mitigate from socioeconomic risks of operations in one particular country.

Presence across Digital Medium:

Ybrant Digital enjoys presence across the entire digital marketing space from search marketing, display ads marketing, affiliate marketing to mobile and email marketing.

Superior Technology expertise:

Ybrant’s superior technology enriches niche services like geo-targeting, contextual targeting, behavioral targeting and tracking different target audiences. This edge helps it in efficient digital traffic management, optimized ad serving, quality data collection own aggregation and campaign analysis.

Intellectual capital:

Ybrant Digital enjoys a multicultural workforce comprising 415 competent employees globally.

Rich Relationships:

Ybrant Digital acts as an intermediary between advertisers, publishers and agencies helping connect businesses to their target audiences. The Company is associated with over 1,000 agencies, advertisers and 6,000 publishers. Thus, Ybrant Digital makes it easy for advertisers to connect with publishers and agencies through reliable efficient services.

 

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World Bank forecast lower economic growth for China

ChinaThe World Bank cut its economic growth forecasts for the East Asia and Pacific region on Monday and said there was a risk the slowdown in China could worsen and last longer than many analysts have forecast.Unlike the rest of the region, China is experiencing a double whammy — the growth slowdown is driven by weaker exports as well as domestic demand, in particular investment growth.The World Bank, like many economists, still expects China to have a soft landing as seen from the bank’s revised 7.7 percent growth forecast for this year and 8.1 percent for next year.The World Bank released its latest East Asia and Pacific Data Monitor, warning China’s that slowdown could accelerate.In the report, the international lender said that ambitious investment plans announced by several local governments in China could face funding constraints. The World Bank said the central government was unlikely to come up with a major fiscal stimulus package as policymakers were concerned about a rebound in home prices and a possible reversal of hot money flows.Nevertheless, the bank expects growth in China to pick up in 2013, helped by monetary policy measures introduced earlier this year and an acceleration of central government investment spending.The World Bank had earlier this year forecast 8.2 percent GDP growth for China in 2012 and 8.6 percent in 2013.For the region as a whole, the World Bank now expects developing East Asia to grow by 7.2 percent this year and 7.6 percent in 2013, down from earlier estimates of 7.6 percent and 8.0 percent, respectively. This is the slowest growth rate in the Asia Pacific region since 2001. It’s even slower than the peak of the financial crisis in 2009.The World Bank last week cut its 2012 growth forecast for sub-Saharan Africa to 4.8 percent from 5.2 percent, and lowered its outlook for Latin America to 3 percent from the previous 3.5 to 4 percent, citing the global economic slowdown.Economic projections for EAP (East Asia and Pacific) are surrounded by considerable uncertainties, and a variety of risks continue to loom over the global and regional economy.

 

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Ybrant Digital’s collaborative acquisitions

Ybrant DigitalYbrant Digital always focus on growth, both organic and inorganic. Company’s growth has been enormous in the last five years and its inorganic growth has also important role to play in this. Ybrant digital’s business expansion through acquisitions and mergers had gone extremely good and strategic than any other company with 90% success rate. Following are the key acquisitions Ybrant underwent in the recent years.

– Ybrant acquired Lycos for US$ 36 million in 2010, which is now its wholly-owned subsidiary.Lycos is the leading search-based Internet media and broadband content provider. It averages 12-15 monthly unique visitors a month in the US and is a top-25 Internet destination, reaching 60 million unique visitors globally.

– Ordian is Ybrant’s international ad network brand, conducting local sales and site-specific representation in Europe, North America, Latin America, Israel, Argentina, Germany, India and the UK. It is accredited by the Internet Advertising Sales House (IASH) and enables premium websites to monetize their international traffic in more than 40 countries.

– Ad Dynamix is an interactive ad network offering customized campaigns and conducts advertisement deliveries for the US market and specializes in performance-based advertising.

– MediosOne has an online ad network in South America, Europe and India and assists advertisers, publishers and agencies with graphical and contextual banners. It aids in demographic targeting and reaching out to users native languages.

– Dream ad is a leading ad network company specialized in Internet media and possesses an exclusive sales house for Microsoft advertising in Latin America.

– Max Interactive specializes in banner based web advertising and mobile. This strategic acquisition has helped Ybrant enter the attractive AsiaPacific market.

 

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Food Bill quandary in Indian Parliament

The government which introduced amendments to the landmark Food Security Bill in the Lok Sabha could not Food Bill-13get it passed as opposition stalled proceedings in the House over killing of Sarabjit Singh in Pakistan and other issues.Food Minister K V Thomas moved amendments to the National Food Security Bill, which was originally introduced in Parliament in December 2011, but no discussion on it could take place as the Opposition-led by BJP persisted with protest over Sarabjit Singh’s death.The cause was also not helped as other members raised issued like Chinese incursion and coalgate scam, forcing adjournment of the House for the day without passage of the measure.Major changes in this bill include doing away with priority and general classifications of beneficiaries and providing uniform allocation of 5 kg food grains (per person) at fixed rate of of Rs 3 (rice), Rs 2 (wheat) and Rs 1 (coarse grains) per kg to 67 per cent of the country’s population. Protection to 2.43 crore poorest of poor families under the Antodaya Anna Yojana (AAY) to supply of 35 kg food grains per month per family would continue.That apart, nutritional support to pregnant women without limitation are among other changes proposed in the Bill. At the proposed coverage of entitlement, total estimated annual foodgrains requirement is 61.23 million tonnes and is likely to cost the exchequer Rs 1,24,724 crore.

 

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