Tag Archives: Customer

Tattoos might lose u a JOB!!!!!!

imagesHaving a tattoo can reduce your chances of getting a job, but it depends on where the tattoo is, what it depicts and if the job involves dealing with customers, a new research has found.Dr Andrew R Timming from the School of Management at the University of St Andrews found that employers are prone to viewing tattoos negatively. Timming spoke to managers involved in hiring staff about their reaction to interview candidates with visible tattoos. The managers worked for organisations including a hotel, bank, city council, prison, university and bookseller.One woman manager told him that “they make a person look dirty”. A male manager told him “subconsciously that would stop me from employing them.”Another male manager said “tattoos are the first thing they [fellow recruiters] talk about when the person has gone out of the door.

The managers were concerned about what their organisations’ customers might think.Respondents expressed concern that visibly tattooed workers may be perceived by customers to be ‘abhorrent’, ‘repugnant’, ‘unsavoury’ and ‘untidy’. It was surmised that customers might project a negative service experience based on stereotypes that tattooed people are thugs and druggies. Timming also found that in some of the organisations it was only certain types of tattoos that diminished the chances of getting a job at interview.Tattoo acceptance was at its highest with innocuous symbols like flowers or butterflies. Military insignia was also seen as a ‘badge of honour’,” he said. Examples of distasteful tattoos given by the managers included ‘a spider’s web tattooed on the neck’; ‘somebody being hung, somebody being shot’; ‘things to do with death’; ‘face tears, which suggest that you’ve maimed or killed’; ‘something of a sexual content’; anything with ‘drug connotations’; and ‘images with racist innuendo’ such as a swastika. Timming’s interviewees worked for 14 organisations with between one and 24,000 staff, and were all based in mid or southern Scotland. The managers were aged in their 30s, 40s, 50s and 60s.

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Posted by on September 5, 2013 in current affairs, Health, Markets


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Ybrant Digital’s effective digital marketing through creative visual content

What makes digital marketing effective? Is this the potential target or their buying decisions, if not both of them, then, is that the demography or path of the target? What else can make a company’s digital marketing effective? We must consider many other factors to make our digital marketing more efficient. Most influencing factor is visual content. When we succeed in reaching a target audience and if we fail to impress him/her with our visual content, then consider output as zero but even if it reaches a wrong customer with most attractive visual, word of mouth may help this which gives us certain output. So, apart from all the other factors, visual content is the king in digital marketing industry. 

There are innumerable companies born in India and around the world in the past ten years on digital marketing but if we see only few of those co’s were successful and even some of them like Ybrant Digital, Communicate 2, Resultrix Media have become big brands themselves. How has this been possible? Ybrant Digital totally answers this question with attractive and creative visual content. Not only Ybrant Digital but all of these co’s key focus is on creating the best content for the viewers but for exemplification if we just consider Ybrant Digital, it has been in the same industry since 12 years and has grown much and much bigger increasing its client base in the entire global digital market, majority of the contribution from their visual content. Consumer friendly and interactive content used to be created to engage the customers and also employed many global tools to grasp the concentration of the viewer. Ybrant Digital has the proof of effectiveness of its visual content like Facebook making Ybrant its API partner. Through all these years Ybrant Digital has shown some great visual content with quality information which is leading the firm even now.

This is how even other co’s like Komli Media, Communicate 2 e.t.c are trying to climb to the top chair among this Global digital marketing space by integrating visual content factor in their marketing strategies.


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