Tag Archives: Digital Marketing

LYCOS: Connected, Vertically and Horizontally


The IT landscape is becoming an ocean of futuristic possibilities and equally there are several players that are taking the plunge into the current and futuristic trends. Having said that, reminds me of a recent article that’s worth quoting, – “With a trillon sensors embedded in the environment—all connected by computing systems, software and services—it will be possible to hear the heartbeat of the Earth, impacting human interaction with the globe as profoundly as the Internet has revolutionized communications”. Amazing!

If you ask me what’s possible, I would say everything! You name it and it’s going be for real in the near future or in the far future. You heard it right, see this list –
1. Artificial intelligence assistants
2. Computers are everywhere – but unseen
3. Virtual animals with digital minds
4. The 1st sanctioned megascale geo-engineering project
5. The interplanetary Internet – I love this one
6. The 1st true anti-aging intervention
7. Autonomous robots with a license to kill
8. Lab-grown organs, and meat
9. Personal fabricators in every home
10. The oceans will quench the world’s thirst – I truly wish this happens sooner

“First we build the tools, then they build us” (McLuhan), and ‘Technology has no Ethics” (source:

Technology is Power
The fact that there will be a global system of interconnected computer networks, sensors, actuators, and devices all using the internet protocol holds so much potential to change our lives that it is often referred to as the internet’s next generation. The related area of connectivity (connecting objects to the network/Internet and to one another through all sorts of rules) is also a very significant opportunity.


Why I mentioned LYCOS here? Came across a Business Standard interview with Mr. Suresh Reddy, Chairman & CEO of LYCOS. To quote BS: “When contacted, Suresh Reddy, chairman and chief executive officer of Lycos Internet, said, “As a policy, we do not comment on market speculations.”

Reddy, however, said that the company was now focusing on the burgeoning digital marketing space in India and was in the process of developing a slew of products around Internet of Things (IoT).

Stating that the digital marketing industry is pegged at $140 billion globally, Reddy said it stood at close to Rs. 3,000 crore in India with a year-on-year growth of 40%, primarily driven by IoT.

“IoT will change the whole paradigm. We have an entire strategy in place for IoT and we will be launching a consumer-connecting IoT product with key focus on India, sometime during the current financial year,” he said.”

Interesting is the space, interesting is LYCOS!

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Posted by on April 27, 2015 in Corporate


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The New Marketing Era – Where Technology Abuts Marketing Strategies

It’s interesting to note how the digital advertising spend is increasing across all geographies globally. Digital marketing is the most happening way of marketing that has broached in the process of technological evolution. This kind of marketing uses the electronic devices as a media to take over the global sprawl.


Digital content monetization involves monitoring things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etcetera. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, television and radio channels, et cetera.

Digital Marketing is the marketing strategy in the new era of technology and search engine giants like Google, LYCOS, Bing, Yahoo and more play a vital role in the executing the marketing strategies. Content monetization and traffic analysis are picking up in a big way to tap the ever growing online market. There are many players in the Digital Marketing space, such as Lycos, who aim to take the world of marketing to the next level.

Digital marketing trends have been simplified with the technological advancements and the world wide networking. Lycos delivers its services to  businesses, agencies, and online publishers worldwide in meeting their Digital marketing needs. Lycos has been one among the first few search engines on the world wide web, even before Google or Yahoo. It was founded in the year 1994 by Bob Davis. It has gradually evolved into one of the most widely known internet brands and a comprehensive digital media destination, chauffeuring to all the Digital Marketing needs across the world.

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Posted by on February 25, 2015 in Corporate, Finance


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Global presence of Ybrant Digital

Ybrant Digital – One of the leading Indian digital marketing company with significant global presence.Ybrant digital
 – Ybratn digital offers multi-channel platform with proprietary technology to reach consumers across different screens (net, mobile, video, social media) & across countries including faster growing emerging markets such as Latin America, Israel, India, China and Australia.
 – Made 12 corporate investments over the last six years to achieve wider market penetration in terms of        product & reach.
 – Generates over 1.5 billion searches and 34 billion impressions per month to service 150+ agencies & brands of over 2000+ advertisers and 6000+publishers across 140 countries.
 – Owner of premium brands like Lycos, Gamesville, Tripod and Angelfire
 – Ybrant also emerged as a player of relevance for three of the top five publisher networks and three of the top five advertising agencies globally.
 – Ybrant Digital partnered through advertising agencies with blue chip advertisers and publisher networks including MTV, Yahoo, Samsung, Facebook, MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel,Sony India, Coco Cola, Star India, Vodafone, Reliance Communications, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC.


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Ybrant Digital’s campaign analysis

Ybrant's advertising campaignYbrant Digital’s technological up-gradations and utilization has no boundaries. Following are the few points which explains ybrant’s technological edge over the other digital marketing companies…..

Ybrant’s campaign analysis optimizes customer response rates and targets the right customer

mix to achieve desired target goals.

Ybrant Digital uses proprietary technology and data analysis capabilities to track, store and

measure website data used for improving campaign performance.

Ybrant’s ad serving system enables it to provide campaign data to clients through comprehensive

online performance reports, which helps them in evaluating campaign effectiveness across multiple dimensions

.- Ybrant Digital’s ability to conduct ongoing advertising campaigns helps in simultaneous data collection and

storage in its data warehouse. This data is analysed to structure it for targeted advertising campaigns to

enable clients to reach the desired results.


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Ybrant Digital’s technological platforms & advantages

Ybrant digitalYbrant Digital provides technology solutions to execute global advertisement campaigns by email marketing platforms, ad serving technology requirements, web analytics for publishers and marketer interfaces. Ybrant Digital deploys a mix of open source and commercially-available software, using the following technology platforms:

 Ad management system (AMS): It is an innovative advertisement management technology that combines targeting capabilities with robust tracking, inventory management and reporting features to provide comprehensive solutions or advertisers and publishers.
Co-registration: Co-registration engine is a web-based lead generation software solution, which helps publishers in campaign management, tracking website traffic, revenue accounting and providing performance details on statistical reports.
VoloMP: It is a bulk email platform and the best solution for email marketers as the platform is capable of sending up to 20 million emails per day and can enhance the client’s financial performance.
Affiliate management: Affiliate management software can track high volumes of impressions, clicks and specified actions that could come from different publishing sources including websites, emails, search engines and newsletters.
Ybrant Digital’s campaign analysis optimizes customer response rates and targets the right customer mix to achieve desired target goals

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Ybrant Digital’s Revenue Models

Ybrant digital provides end-to-end digital marketing solutions to global businesses, agencies, advertisers and online publishers, by utilizing the power of the Internet. It buys media from publishers and sells them to the advertisers and agencies.
-It has affiliations with over 6,000 online publishers and over 140 agencies.

CPM (Cost per thousand impressions):An impression is a single appearance of an advertisement on a web page.

Each time an advertisement loads onto a user’s screen, the ad server counts that loading as one impression. CPM is
used for measuring the worth and cost of a specific e-marketing campaign and it is usually applied with web banners,
text links, email and opt-in e-mail advertising.
CPC (Cost per click):
is used to direct traffic to websites, where advertisers pay publishers when the advertisements are clicked upon.
CPA (Cost per action):
In CPA, the advertiser pays for each specified action purchase, form submission and other things inked to the advertisement.
Thus, –Ybrant Digital enables advertisers to tackle the potential of the digital media by connecting them to target audiences, enhancing their brand visibility and maximizing their revenues.

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Ybrant Digital’s Outlook on Revenue generating strategies

YBRANTThe digital advertising industry is poised for growth with almost 20 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant Digital intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:
Increase market share in the already established markets of the US and Europe through the organic and inorganic routes, and to leverage globally integrated model.
Acquire a stake in the Israel-based Web 3.0, which provides mobile marketing, performance based marketing and smartphone development solutions. This will help Ybrant expand geographically and acquire a strong advertising sales force.
Ybrant Digital also introduce a unique technology offering the best solutions for advertisers to access brand-safe and quality inventory as well as publishers to enjoy a constant feed of quality advertising to monetize their social network inventory.
Ybrant’s merge with LGS Global to create a global digital marketing powerhouse offering comprehensive digital marketing services for businesses, publishers and agencies across best in-class platforms.
Expansion of geographic presence to Eastern Europe, China, Africa and South Korea, developing a local merchant database through local search.
Ybrant aims at establishing relations with traditional advertising and media service providers through superior and comprehensive offerings.
Ybrant digital also planning to leverage sales network through the acquisition of an under monetized media.

The digital advertising industry is poised for growth with 20-30 key players contributing US$ 1 billion in annual revenues each. In this exciting space, Ybrant intends to emerge as an industry leader by 2015, generating annual revenues of US$ 1 billion through the following strategies:t Increase our market share in the already established markets of the US and Europe through the organic and inorganic routes, and leveraging our globally integrated model.t Acquire a stake in the Israel-based Web 3.0 (exclusive representative of Yahoo! Israel), which provides mobile marketing, performancebased marketing and smartphone development solutions. This will help Ybrant expand geographically and


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