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Global presence of Ybrant Digital

Ybrant Digital – One of the leading Indian digital marketing company with significant global presence.Ybrant digital
 – Ybratn digital offers multi-channel platform with proprietary technology to reach consumers across different screens (net, mobile, video, social media) & across countries including faster growing emerging markets such as Latin America, Israel, India, China and Australia.
 – Made 12 corporate investments over the last six years to achieve wider market penetration in terms of        product & reach.
 – Generates over 1.5 billion searches and 34 billion impressions per month to service 150+ agencies & brands of over 2000+ advertisers and 6000+publishers across 140 countries.
 – Owner of premium brands like Lycos, Gamesville, Tripod and Angelfire
 – Ybrant also emerged as a player of relevance for three of the top five publisher networks and three of the top five advertising agencies globally.
 – Ybrant Digital partnered through advertising agencies with blue chip advertisers and publisher networks including MTV, Yahoo, Samsung, Facebook, MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel,Sony India, Coco Cola, Star India, Vodafone, Reliance Communications, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC.

 

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Commissioning Body over SBI & ICICI: RBI

sbi&iciciThe Reserve Bank set up two supervisory bodies for State Bank of India and ICICI bank to ensure compliance of global prudential norms and reduce supervisory overlap. “The objective of establishing supervisory college is to deal with supervisory issues revolving around these banks and establish a cooperation mechanism for cross-border supervision,” RBI stated. Supervisory colleges have evolved the world over as an important component of effective supervisory oversight of an international banking group. This mechanism was developed with the aim of reducing supervisory overlap and filling in supervisory gaps for better supervisory co-operation enunciated in Basel II Framework.The concept, it said, was enunciated in the Basel Committee for Banking Supervision (BCBS) October 2010 Document, “Good Practice Principles on Supervisory Colleges”. Though India does not have any Systemically Important Banks (SIBs), with a view to benchmarking India with the best practices across the globe and in its capacity as the home country supervisor, the RBI decided to establish a supervisory college each for SBI and ICICI Bank. This is because both banks have vast expanse of overseas operations spreading across many supervisory jurisdictions.For SBI there are nine host country supervisors. These are, Bangladesh Bank, Central Bank of Bahrain, National Bank of Belgium, Dubai Financial Services Authority, Financial Services Authority (London), Federal Financial Services Authority (BaFin), Bank of Mauritius, Nepal Rastra Bank and Monetary Authority of Singapore. At the same time, ICICI Bank has seven host country supervisors including Central Bank of Bahrain, National Bank of Belgium, Financial Services Authority (London), Bank of Russia and Monetary Authority of Singapore.RBI Deputy Deputy Governor KC Chakrabarty hoped the college, being a process and not a one-time forum, will become a key tool of consolidated supervision particularly considering the ever expanding footprint of Indian banks abroad.

 

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Ybrant to raise 210 cr through share issue

Ybrant Digital, listed on the BSE recently through its acquisition of the listed entity LGS Global, will raise Rs 210 crore, including Rs 100 crore from Credit Suisse and ICICI Bank, through issue of shares to three firms to fund the future acquisitions. Experian, from which Ybrant acquired some online business, will get 1.18 crore shares with a face value of Rs 2 each, totaling Rs 110 crore in one or more tranches on the basis of preferential allotment.

Ybrant Digital has to pay $100 million in cash for the buy. Of that they are infusing $20 million from an existing investor and the remaining from the two financial institutions. Instead, Ybrant is offering the equity to Experian.Post allotment, the holding of promoters would come down to 39.78 per cent from 41.67 per cent. While Experian will have a post issue stake of 2.42 per cent, Credit Suisse would have 0.54 per cent and ICICI Bank 1.62 per cent. The digital marketing solutions company is convening an extraordinary general
meeting of the shareholders on September 20 here to get their nod for the issue. But there will be no change in the control of the company as a result of the preferential allotment. Anyway the composition of the board will be changed as the proposed lenders would be nominating directors on the board of Ybrant Digital, Ybrant Digital would also go for optionally convertible loans for raising long term funds. It would allot 1.07 crore shares in or more tranches totalling Rs 100 crore (at a price of Rs 93 a share) to Credit Suisse AG and ICICI Bank. The two lenders will get 26.88 lakh and 80.64 lakh shares each.

 
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Posted by on September 13, 2012 in Corporate, current affairs, India

 

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