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Tag Archives: Lycos

IoT: Wired Wirelessly

Did you realize? Your mobile phone is soon becoming the universal remote control of the Internet of Things. You are wired wirelessly and connected while mobile. Technology is magic, agree? So to conclude, you are mired in technology and the only way out is embrace it wholeheartedly!

The Internet of Things (IoT) is beginning to grow significantly, as consumers, businesses, and governments recognize the benefit of connecting inert devices to the internet.
And, LYCOS, the company we have been following seems to be a part of this big growing market. The company’s press release last week indicates an IoT product coming out soon. As always, LYCOS never disappoints its customers, partners and investors.
Lycos

New startups and large corporations that are eager to be a part of what could be a huge market, and all sorts of enabling products and technologies, are all jumping into the burst of activity and creativity that is getting entrepreneurs, VCs and the press equally excited.

As the BusinessInsider states,
The Internet of Things will be the largest device market in the world. By 2019 it will be more than double the size of the smartphone, PC, tablet, connected car, and the wearable market combined.

The IoT will result in $1.7 trillion in value added to the global economy in 2019. This includes hardware, software, installation costs, management services, and economic value added from realized IoT efficiencies.

Device shipments will reach 6.7 billion in 2019 for a five-year CAGR of 61%. Revenue from hardware sales will be only $50 billion or 8% of the total revenue from IoT-specific efforts, as software makers and infrastructure companies will earn the lion’s share.

The main benefit of growth in the IoT will be increased efficiency and lower costs. The IoT promises increased efficiency within the home, city, and workplace by giving control to the user. However, many are hesitant to use devices as security problems are still an issue.

The IoT lacks a common set of standards and technologies that would allow for compatibility and ease-of-use. There are currently few standards (or regulations) for what is needed to run an IoT device. Consortia that group together global industrial, tech, and electronics companies are involved in an effort to standardize the IoT and solve the most pressing security concerns.
Lot-Value

Internet of Things developer tools and products are now available. Apple, for instance, has released HealthKit and HomeKit developer tools as part of its latest operating-system upgrade, and Google acquired Nest to catalyze the development of an Internet of Things platform and applications.

Demand for the first generation of Internet of Things products (fitness bands, smart watches, and smart thermostats, for instance) will increase as component technologies evolve and their costs decline.

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LYCOS: Connected, Vertically and Horizontally

the-it

The IT landscape is becoming an ocean of futuristic possibilities and equally there are several players that are taking the plunge into the current and futuristic trends. Having said that, reminds me of a recent article that’s worth quoting, – “With a trillon sensors embedded in the environment—all connected by computing systems, software and services—it will be possible to hear the heartbeat of the Earth, impacting human interaction with the globe as profoundly as the Internet has revolutionized communications”. Amazing!

If you ask me what’s possible, I would say everything! You name it and it’s going be for real in the near future or in the far future. You heard it right, see this list –
1. Artificial intelligence assistants
2. Computers are everywhere – but unseen
3. Virtual animals with digital minds
4. The 1st sanctioned megascale geo-engineering project
5. The interplanetary Internet – I love this one
6. The 1st true anti-aging intervention
7. Autonomous robots with a license to kill
8. Lab-grown organs, and meat
9. Personal fabricators in every home
10. The oceans will quench the world’s thirst – I truly wish this happens sooner

“First we build the tools, then they build us” (McLuhan), and ‘Technology has no Ethics” (source: http://www.futuristgerd.com/)

Technology is Power
The fact that there will be a global system of interconnected computer networks, sensors, actuators, and devices all using the internet protocol holds so much potential to change our lives that it is often referred to as the internet’s next generation. The related area of connectivity (connecting objects to the network/Internet and to one another through all sorts of rules) is also a very significant opportunity.

lycos-here

Why I mentioned LYCOS here? Came across a Business Standard interview with Mr. Suresh Reddy, Chairman & CEO of LYCOS. To quote BS: “When contacted, Suresh Reddy, chairman and chief executive officer of Lycos Internet, said, “As a policy, we do not comment on market speculations.”

Reddy, however, said that the company was now focusing on the burgeoning digital marketing space in India and was in the process of developing a slew of products around Internet of Things (IoT).

Stating that the digital marketing industry is pegged at $140 billion globally, Reddy said it stood at close to Rs. 3,000 crore in India with a year-on-year growth of 40%, primarily driven by IoT.

“IoT will change the whole paradigm. We have an entire strategy in place for IoT and we will be launching a consumer-connecting IoT product with key focus on India, sometime during the current financial year,” he said.”

Interesting is the space, interesting is LYCOS!

 
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Posted by on April 27, 2015 in Corporate

 

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LYCOS – Distinct, not Distant

lycos-logo

Let me think of myself as a brand. Well, I want to be remembered. Remember me for? What defines me? If I have it in me, I got to do something that defines me. Invent something, develop a unique skill, get noticed for something — it creates a talking point. Guess so? 

Great brands fight the vagaries of time and stay ahead by reinventing and adapting to the ever changing needs of the consumers at large. Reviving an old brand often beats spending months and millions on creating a new one, with a lower risk of failure. If something has worked before there is a good chance that it will work again.

Less flower, more power worked!

The simplest version of this strategy is for a company to revive all of its products or choose one of its own brands. Remember the textbook case of Volkswagen’s revival of the Beetle in the 1990s. Volkswagen played on nostalgia for the 1960s, when the Beetle became the semi-official vehicle of the hippie movement, while reassuring purchasers that it was thoroughly modern: “less flower, more power”. A second version is for a healthy firm to take over an ailing rival’s brands and breathe new life into them. BMW acquired Mini when it bought Rover in 1994, retooled the car to German standards, and made it a huge success.

Well, it’s no different online. LYCOS, the very brand of the Internet, one of the original and the most widely known Internet brands in the world, has evolved from one of the first search engines on the web, into a comprehensive digital media destination for consumers across the world. Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class services to provide a simple yet a powerful internet experience to its users and clients.

Today, brand LYCOS is a legacy that has embraced the very need of the present day youth in offering cool products for entertainment and networking. Name it, from chat, games, news, email and more. In the hands of the successful team that metamorphosed from a back-end company to being the front-end digital power-house Ybrant Digital (now LYCOS), the hay days of LYCOS have taken a new beginning!

lycos-dog

In the land of the Internet, LYCOS is the first man to last long and stand tall as so depictive of its present logo. A brand that enables excitement and emotionally binds you by simplifying your life in many ways than one.

 
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Posted by on March 31, 2015 in Uncategorized

 

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The New Marketing Era – Where Technology Abuts Marketing Strategies

It’s interesting to note how the digital advertising spend is increasing across all geographies globally. Digital marketing is the most happening way of marketing that has broached in the process of technological evolution. This kind of marketing uses the electronic devices as a media to take over the global sprawl.

LYCOS

Digital content monetization involves monitoring things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etcetera. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, television and radio channels, et cetera.

Digital Marketing is the marketing strategy in the new era of technology and search engine giants like Google, LYCOS, Bing, Yahoo and more play a vital role in the executing the marketing strategies. Content monetization and traffic analysis are picking up in a big way to tap the ever growing online market. There are many players in the Digital Marketing space, such as Lycos, who aim to take the world of marketing to the next level.

Digital marketing trends have been simplified with the technological advancements and the world wide networking. Lycos delivers its services to  businesses, agencies, and online publishers worldwide in meeting their Digital marketing needs. Lycos has been one among the first few search engines on the world wide web, even before Google or Yahoo. It was founded in the year 1994 by Bob Davis. It has gradually evolved into one of the most widely known internet brands and a comprehensive digital media destination, chauffeuring to all the Digital Marketing needs across the world.

 
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Posted by on February 25, 2015 in Corporate, Finance

 

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Global presence of Ybrant Digital

Ybrant Digital – One of the leading Indian digital marketing company with significant global presence.Ybrant digital
 – Ybratn digital offers multi-channel platform with proprietary technology to reach consumers across different screens (net, mobile, video, social media) & across countries including faster growing emerging markets such as Latin America, Israel, India, China and Australia.
 – Made 12 corporate investments over the last six years to achieve wider market penetration in terms of        product & reach.
 – Generates over 1.5 billion searches and 34 billion impressions per month to service 150+ agencies & brands of over 2000+ advertisers and 6000+publishers across 140 countries.
 – Owner of premium brands like Lycos, Gamesville, Tripod and Angelfire
 – Ybrant also emerged as a player of relevance for three of the top five publisher networks and three of the top five advertising agencies globally.
 – Ybrant Digital partnered through advertising agencies with blue chip advertisers and publisher networks including MTV, Yahoo, Samsung, Facebook, MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel,Sony India, Coco Cola, Star India, Vodafone, Reliance Communications, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC.

 

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Ybrant Digital’s Operational Highlights 2010-11

Ybrant Digital capitalized on this digital marketing industry reality through the following performance: Ybrant

– Registered a 26.35% growth in revenues from `354.1 crore to 447.4 crore and 16% growth in net profit from `84.7 crore to 98.3 crore.

-Released Facebook Quality Control Center (QCC), a new technology solution to comply with Facebook’s advertising regulations, designed to enhance user experience and ensure that only the most relevant and acceptable advertisements are displayed.

-Selected by Facebook as its official marketing application programming interface (API) partner, which will enable the Ybrant digital’s technology platform to integrate into the Facebook Ads system and provide marketers with new solutions.

-Emerged as an exclusive representative for Viacom in Argentina and Chile strengths in display, social media and mobile to offer  seamless cross platform solutions.

 –Ybrant’s brand-safe solutions, prevent advertisements from appearing on non-legitimate sites in real-time.
 -Launched the first mobile advertising campaign using the new Mobile Ad server.
 –Ybrant Digital also launched Lycos Games in the UK and Australia.
 

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M&A’s (Mergers&Acquisition) in Indian Digital Marketing Firms

In this competitive market gaining an edge over the peers is a challenging task and rather most important task too. It can assist an organization or a company to not just stand out of the competition but even expands our market. Increasing competition in the advertising agency and digital marketing businesses, the continued growth of social media and the need for analytic s to make it all work ensured that not a moment was to be spared.The last six months have been rife with mergers and acquisitions, given that digital and online media have dramatically increased the ways consumers interact and engage with brands. And with the search market still expecting double-digit growth in the coming years, mergers are set to create a much larger canvas to develop as well as access global tools and knowledge.In the global $70-billion digital marketing industry, with the US alone accounting for over 50 per cent, Indian agencies are being gobbled up.Some of them are as follows.

Ybrant Digital which got listed on the BSE through a reverse merger with LGS Global in a $550-million deal. With seven other acquisitions in its kitty, including assets of US-based search engine Lycos in August 2010 for $36 million, this sort of growth seen as major fortune for Ybrant Digital.Aegis Group plc acquired Communicate 2 in India; French multinational Publicis Groupe acquired Mumbai-based digital marketing start-up Resultrix Media; Komli Media acquired Singapore-based Admax Network Pte; Gruner+Jahr, the publishing division of European media conglomerate Bertelsmann AG, picked up a majority stake in digital ad network Networkplay; Ad2c acquired Gurgaon-based Mobimasta, a mobile marketing agency, and ad network Tyroo Media teamed up with Anurag Gupta for a management buyout of the affiliate ad network DGM India.

With a rumoured $400 billion in cash to put in the marketplace, mergers and acquisition are only set to grow, as growth in the digital, social and mobile space shows no signs of slowing down.

 
 

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